Only $188 million? Is Marvel’s reign over? How could they possibly recover from this?


Since The Avengers broke all kinds of box office records back in 2012 – opening to $207 million domestic and going on to become the 3rd highest grossing movie of all time worldwide, only behind the weird James Cameron double-feature Avatar and Titanic – people have been eagerly watching Marvel’s experiment succeed. Iron Man 3 made $1.2 billion (double Iron Man 2), Captain America 2 made $714 million (double Captain America) and even Thor 2 blew the original away.

So of course everyone obviously figured that Avengers: Age Of Ultron would magically double the success of The Avengers, breaking all the records that have ever been recorded by recorders, not recognizing that in reality even replicating that success would’ve been an achievement. No one predicted The Avengers, making that much money in a single weekend was unheard of before it; scoring $50 million more than the next highest film at the time. It was one of those events where all the planets aligned just perfectly, and so far no other film has even come close to topping it because manufacturing those perfect circumstances is simply impossible.

So it’s really not all that surprising that Ultron fell short of the domestic opening record (opening to a MEASELY $188 million!!), even before you take into account the slightly-more-than-lukewarm reviews it was receiving and the crazy sports day Saturday had. But I guess for people who don’t know how movies make money it is rather surprising/disappointing – hyperbole seemingly being the only thing we know how to react enthusiastically about anymore.

Not that money validates Ultron in any way other than knowing the 50 films it tries to set up are indeed coming – I did like Ultron, I promise, read my review. I’m also generally not one to go on record defending a big corporation (cause like they need me to) and considering Marvel is now responsible for the three biggest opening weekends of all time (Avengers, Ultron and Iron Man 3), I’d say they’re doing just fine. No reason to expect Ant-Man to come out direct-to-VOD just yet.

[Source: Box Office Mojo]