Dakota Johnson unveiled as Roberto Coin global ambassador during a sophisticated launch event in New York City, introducing a new era for the esteemed jewelry house. The campaign, inspired by Venice’s historic elegance, marks the beginning of Johnson’s global role for the brand through 2027.
Venetian Inspiration Shapes Roberto Coin’s Latest Vision
The campaign draws on the Italian nickname for Venice, “La Serenissima,” meaning “the most serene,” a term reflecting the city’s longstanding reputation for stability and culture. Venice’s wisdom, prosperity, and romance provided the ideal backdrop for Roberto Coin, one of the world’s most renowned jewelry brands known for craftsmanship and innovation. Dakota Johnson was selected for her embodiment of modern femininity and elegance, qualities that resonate with Roberto Coin’s heritage and values.
Debut Event in Manhattan Celebrates Star-Studded Partnership
The unveiling was held at Cipriani 25 Broadway in Manhattan, gathering guests to witness the collaboration between cofounders Roberto Coin and Peter Webster and the celebrated American actress. Johnson attended in a slim, strapless black gown, accentuated by a diamond and blue sapphire choker from Roberto Coin, symbolizing the campaign’s blend of classic and contemporary style. The setting in lower Manhattan connected the spirit of Venice with the pulse of New York City.
Long-Term Engagements and Upcoming Launches
The partnership will see Dakota Johnson not only as the face of Roberto Coin but participating in worldwide appearances and creative projects through May 2027. The first jewelry pieces from the campaign are expected to launch later this month, with a second release scheduled for May next year. Johnson, star of “Materialists,” will be involved in global initiatives, helping to expand the brand’s reach with her presence at various company events.
This collaboration signifies Roberto Coin’s commitment to blending Italian heritage with contemporary global appeal. As Johnson’s campaign unfolds, it is likely to enhance the jewelry house’s visibility in key markets and further cement its reputation for elegance and innovation.
