Warner Bros. Discovery has kicked off a worldwide launch for James Gunn‘s Superman movie merchandise, arriving more than a year before the film‘s July 11, 2025, debut. The extensive range supports DC Studios’ upcoming reboot led by director James Gunn and features contributions from over 100 licensing partners globally.
Wide Array of Superman Toys and Collectibles Hits Shelves
Fans will find a selection of new figures and collectibles based on the upcoming Superman film. Spin Master introduces the Flying Krypto and Kaiju Slime Battle Set, while Mattel Imaginext offers the Superman Kaiju Clash. McFarlane Toys brings to market several characters from the film, and Funko rolls out its Pop! collection, featuring Superman, Lois Lane, Lex Luthor, and additional cast members. Soft toy enthusiasts have options from Squishmallows and Jazwares with Superman-themed plushes, and Bandai’s S.H.Figuarts line promises a new Superman action figure soon. The Build-A-Bear company also joins the lineup with a Superman costume bear.
New Superman Apparel, Accessories, and Footwear Unveiled
The merchandise collection expands beyond toys, delivering new apparel, accessories, and footwear for fans of all ages. Brands such as Fossil, Accutime, and Alex and Ani showcase watches and jewelry, while Manly Bands, Enso Rings, Loungefly, Lids, and New Era offer a variety of accessories and headwear. Reebok x Superman, available through Walmart Canada, presents graphic tees, hoodies, and joggers, and well-known fashion brands including Lucky Brand, GAP, Hot Topic, and BoxLunch reveal lines inspired by classic and cinematic Superman looks. George Hats, PSD Underwear, Komar, RSVLTS, and Heroes & Villains broaden the clothing range further.
Publishing Brings New Superman Stories and Art Books
Book releases accompany the merchandise, offering options for both younger and older fans. Notable titles set for release include
“Welcome to Metropolis: The Prequel Junior Novel”
from Random House, “Krypto: Hero In Training” as a Little Golden Book,
“Superman: The Art and Making of the Film”
from Abrams, and an updated edition of “Superman: The Definitive History” through Insight Editions.
Home and Lifestyle Products Add Superman to Everyday Spaces
Superman’s influence extends into daily life with household, decor, and lifestyle merchandise. Ferris Wheel Press introduces a fountain pen and ink line, while brands such as Paladone, Dalstrong, Hallmark, Monogram, and Homesick offer options in decor, lighting, and kitchenware. Open Road Brands provides Superman-themed wall signs suitable for both indoor and outdoor spaces, and Pottery Barn Kids features themed back-to-school supplies. Products intended for younger children come from Kyte Baby, Bums & Roses, and Posh Peanut with new infant apparel and accessories.
Pet Products Inspired by Krypto’s First Movie Appearance
The introduction of Krypto, Superman’s canine companion, leads to a surge in pet merchandise. DC Shop debuts items like leashes, bowls, and collars, and brands such as Pets + People and Sassy Woof contribute toys and apparel for pets. Rubies adds further variety with its Krypto cape and collar set.
Costumes for All Ages Reflect New Characters and Classic Heroes
Rubies is set to release a selection of costumes inspired by the new film for both children and adults. This includes Superman, Mister Terrific, Hawkgirl, and Green Lantern Guy Gardner, supporting a full cast of characters for fans to represent.
Superman-Themed Food and Beauty Items Arrive
Limited-edition food and personal care products are included in the range. Keebler is set to debut Superman Fudge Stripes cookies with a Strong Berry flavor, and House of Sillage is introducing a Superman-inspired fragrance, designed to evoke strength and confidence.
About the Film and Its Significance for DC Studios
The upcoming Superman film stars David Corenswet in the lead as Clark Kent, with Rachel Brosnahan as Lois Lane and Nicholas Hoult as Lex Luthor. Supporting roles feature Nathan Fillion, Isabela Merced, and Edi Gathegi, among others. The movie is directed by James Gunn, with production by Gunn and Peter Safran, marking the launch of a new era for the DCU. The film will premiere in the United States on July 11, 2025, following its international release starting July 9. The global merchandise launch signals strong studio confidence and sets the stage for elevated anticipation ahead of the film’s debut.
