Emily Ratajkowski promotes Inamorata bikini in NYC street, drawing attention as she took to the middle of a quiet New York road in summer 2024 to highlight her swimwear line with a bold photoshoot. The model’s unexpected street-side pose not only put her best-selling label in the spotlight but also sparked a range of reactions from fans, questioning both her style choice and her safety during the viral promotional campaign.
Supermodel Surprises with Streetwear Bikini Shoot
Last summer, Emily Ratajkowski, aged 34, stepped away from a traditional runway and posed confidently on an NYC side street to showcase her swimwear collection, capturing attention on Instagram. Wearing her brand‘s vibrant Citi Kini bikini, the model flaunted her renowned physique, leaving viewers debating whether the public display was daring or dangerous. While Emily is no stranger to bold photoshoots, this particular moment caused a stir with online users.
One fan playfully questioned the safety of her choice, quoting:
“in the middle of the street”
—User. Despite the empty road, the scene prompted concern from some, yet also drove eager interest in her latest swimwear release.
Viral Bikini Post Captures Attention on Instagram
Posing casually with an iced coffee in hand, the Blurred Lines star drew all eyes to the plunge neckline and ruched, underwired design of the vibrant orange and yellow bikini top. Her posture was anything but ordinary—knees together, head cocked to the side—while matching knotted bottoms accentuated her figure and lengthened her legs. Sporting dark sunglasses and a gold pendant, Emily’s outfit from Inamorata quickly became the focus, as fans flocked to the comments requesting restocks and expressing their desire to join future campaigns.
One supporter announced,
“I would love to be part of your campaigns.”
—User. The label itself shared a caption highlighting the Citi Kini, adding to the hype around the viral imagery.
Recurring Daring Public Appearances
Emily’s bikini-clad street walk reminded followers of similar bold campaigns, with users regularly joining the conversation and even voicing concerns. As one commenter stated,
“Isn’t that dangerous standing in the middle of the street?”
—User. Some posts also referenced delays in receiving their orders, illustrating the passionate and engaged nature of her following.
Her readiness to strut confidently through an intersection in minimal attire, accompanied by sneakers and a coffee, secured over 1.4 million likes on Instagram, reinforcing her ability to create impactful viral moments with her business acumen and streetwise confidence.
The Business Behind the Bikini
Emily Ratajkowski’s approach extends beyond modeling, as highlighted in her own reflection:
“What people don’t understand about being a model, actress, or celebrity is that you see hundreds of offers and contracts,”
—Emily Ratajkowski, Model/Actress/Entrepreneur. She built her own brand, leveraging social media and her high-profile image to launch products under the Emrata and Inamorata names.
She added,
“I just became very good at making deals. Build an Instagram profile, build your own business brand. People didn’t think so until three years ago. I already had an Emrata brand, but now I have my own products that I sell,”
—Emily Ratajkowski, Model/Actress/Entrepreneur. Her entrepreneurial energy also extends to partnerships with major brands such as Versace, Kerastase, Tory Burch, and Marc Jacobs, highlighting her influence in both fashion and business.
Beyond her career, Emily often shares updates on her personal life, including moments with her son Sylvester, giving fans a glimpse into her experiences as a mother alongside her business ventures. As Ratajkowski continues to blend bold self-promotion with entrepreneurial grit, her presence—both online and in public spaces—redefines what it means to market personal brands in the modern age.
