Millie Bobby Brown promotes Florence by Mills fashion line with a daring social media post that instantly attracted attention and sparked lively fan reactions. The 21-year-old British actress showcased new pieces from her brand’s Softie Seamless collection in a series of selfies, garnering both praise and playful remarks from her followers.
Bold Selfies in a Luxe Setting Generate Buzz
Earlier this month, Millie Bobby Brown took to her company’s Instagram page, posing in her marbled bathroom as she modeled pieces from Florence by Mills Fashion. Showing off her toned figure, Brown wore a delicate powder blue crop top with thick straps, cut from ribbed fabric, paired with matching shorts underpants. She chose to go braless for the shoot, flaunting her natural silhouette while highlighting the comforting design of her Softie Seamless line.
The photos put focus on her flat abs, curves, and exposed legs, all captured using a large mirror set in the luxurious bathroom. Fans were quick to notice her choice to forgo a bra, setting off a wave of enthusiastic and cheeky comments below the post. The Florence by Mills Fashion brand, which Brown founded in early 2024, was tagged in each shot as she made a statement about comfort and self-confidence.
Fans React with Praise and Humor
Adorned with rings and styled with a trendy long blonde bob, Millie enhanced her look with blush, subdued eyeshadow, and a pinkish lip. The caption on the brand’s page read:
“The most comfortable thing i’ve ever put on”
—mills, founder and designer
Adding to the excitement, Florence by Mills Fashion announced a restock and debut of a new color called “windsurfer.” Fans clearly showed their enthusiasm, with one commenting:
“It’s a fan favourite for a reason, we love a softie moment,”
—user, fan of the brand
Other followers joked about Brown’s wardrobe, referencing the cool atmosphere with playful remarks like “Looks cold!” and “Cold huh?” causing the post to go viral for both the products and the reactions.
Not Every Photo Earns Praise
However, not all of Brown’s promotional images received the same positivity. In a separate March post, she was pictured on a workout bike, dressed in a gray bodysuit and cropped sweatshirt, complete with a baseball cap, sneakers, and knee-high socks, invoking an ‘80s sporty aesthetic. This particular image sparked critical responses from some followers. One fan said:
“Doing everything for the male gaze, huh?”
—fan, Instagram commenter
Another expressed concern over the tone of the photo with:
“Jesus, I hope I never have a daughter I’d be so disappointed.”
—another, social media user
Embracing Blonde Style and Nostalgic Fashion References
Millie Bobby Brown’s evolving look has continued to draw attention. With her shift to a light blonde hair color, fans have compared her style to Pamela Anderson, the Canadian actress and model known for her iconic ’90s image. The comparison deepened after Brown posted an image featuring beaded pants and a bombshell hairstyle. One fan, referencing Millie’s early fame as a teen star in Stranger Things, reflected on her growth:
“It’s weird because we met her for the first time when she was a teenager.”
—user, longtime fan
This ongoing transformation, highlighted by changing fashion choices and bolder styling, continues to keep fans and followers engaged across each new campaign and creative photoshoot.
Millie Bobby Brown’s latest Florence by Mills promotion not only spotlights her fashion savvy but also demonstrates the strong emotional responses her online presence inspires. As the brand continues to expand with new shades and styles, Brown’s risk-taking and the engagement of her growing fanbase keep Florence by Mills a visible and talked-about fashion player.
