James Gunn clarifies Marvel killed them comment after his recent remarks caused a stir among Marvel Cinematic Universe (MCU) fans. Addressing the controversy, Gunn explained the context behind his comments as he continues to promote his upcoming Superman film, scheduled for release in theaters on July 11, 2025.
Gunn Addresses the ‘Killed Them’ Remark About Marvel’s Challenges
James Gunn, known for directing Marvel Studios’ Guardians of the Galaxy films, took to Threads to explain a statement he previously made in a Rolling Stone interview. In that discussion, Gunn was critical of Disney’s decision to ramp up Marvel’s production, suggesting the move negatively affected the brand. He stated,
“That wasn’t fair. It wasn’t right. And it killed them.”
—James Gunn, Director.
Fans questioned whether Gunn believed Marvel was finished as a result. On Threads, he clarified his intent, saying he
“didn’t say ‘it killed them’ like they’re over.”
—James Gunn, Director. Instead, Gunn emphasized that Marvel was
“screwed by the situation they had no control over.”
—James Gunn, Director.
He further shared,
“They’re on the other side of that now, which is good. The sacrifice-everything-for-streaming craze killed many good things by forcing a demand for ‘content’ that couldn’t possibly be met, putting movies on TV before they had a proper theatrical run & much more.”
—James Gunn, Director. According to Gunn,
“The insanity has died down & balanced out everywhere.”
—James Gunn, Director.
Disney Responds with a Strategic Shift for Marvel Studios
Disney, which oversees Marvel Studios, has since moved to adjust its strategy in response to industry feedback and internal challenges. In May 2024, CEO Bob Iger announced significant changes in approach during Disney’s quarterly earnings meeting. Iger said the studio is
“going to decrease volume and go to probably about two TV series a year,”
—Bob Iger, Disney CEO. He further explained plans to
“reduce our film output from maybe four a year to two, or a maximum of three.”
—Bob Iger, Disney CEO.
The new focus for Marvel Studios, under Disney’s guidance, places greater importance on quality over quantity. This approach aims to restore momentum and safeguard the reputation of high-profile projects.
Impacts on Upcoming Films and the Larger MCU
As Gunn prepares for his Superman film with David Corenswet, Rachel Brosnahan, and Nicholas Hoult, the future of the MCU remains a central topic in conversations about the industry. The recalibration of Marvel’s output reflects changing audience expectations and lessons learned from the streaming era. For fans and industry observers, the developments signal a renewed focus within Marvel, Disney, and affiliated studios on delivering strong theatrical experiences and meaningful content, rather than serving a relentless demand for new releases.
