Amid ongoing fallout from the Sydney Sweeney Dr Squatch soap controversy summer photos, the actress’s latest attempt to shift focus backfired as new posts sparked additional criticism online. Despite sharing seasonal images with her dog and modeling casual outfits, Sweeney is still facing renewed backlash from fans referencing her earlier soap collaboration.
Sydney Sweeney Shares New Summery Images as Drama Persists
Sydney Sweeney recently posted a collection of summer-themed photographs, apparently aiming to steer conversation away from the controversy linked to her Dr Squatch limited edition soap. In the new images, the 27-year-old actress appears in a range of revealing, fashionable outfits, including a tight swimsuit and cowboy hat, presenting playful “Hot Girl Summer” energy. These snaps, however, reignited discussions about her controversial promotional collaboration, with many viewers reminding Sweeney that she is
“no longer considered a girl’s girl”
in fan circles, a sentiment connected to the now notorious “bathwater soap.” The limited-run Dr Squatch bars quickly sold out after launching in early June, later appearing on Ebay for prices exceeding $2,000.
Photos Feature Brand Partnerships and Playful Vibes
In her latest photo selection, Sweeney is seen promoting HEYDUDE footwear while affectionately holding her dog. The sequence begins with her sitting atop an open vehicle, dressed in Daisy Dukes and a slim white top, and continues with light, breezy scenes featuring slip-on sneakers, which she frequently models as a brand ambassador. Additional shots taken indoors and on the beach complete the gallery, reflecting both her commercial work and personal style.

Bikini Beach Snaps Met With Renewed Criticism
A particular image of Sweeney at the beach, sporting a sleek black swimsuit and sitting beside a striped beach blanket, seemed to draw considerable attention. In this moment, the actress is shown with her knees hugged to her chest, wearing a playful expression and her now-signature cowboy hat. Yet, despite the sun-soaked, relaxed setting, online criticism reached fresh heights. Over 40 fans endorsed one user’s negative comment to Sydney:
“You’re not a girl’s girl. The gig is up.”
—user
This echoes disapproval seen earlier in June, when a response to an Instagram post garnered more than 6,000 likes with the words:
“I can’t look at her the same way after that bath water thing she did.”
—user
Many users have accused Sydney Sweeney, known for her role as an Armani Beauty ambassador, of undermining feminism through her participation in the soap project. Another commentator wrote:
“We will never forget your soap pick me girl,”
—user
These reactions indicate unresolved anger toward the actress’s branding choices, especially among segments of her female fanbase.
Recent Outfits and Online Responses Continue the Discussion
The conversation broadened beyond the summer photos, as a post featuring Sweeney in a low-cut blue dress in London brought about much of the same backlash. Despite receiving attention for her striking appearance, she again faced criticism aligning with the previous Dr Squatch soap issues. More than 900 people endorsed a comment stating:
“I‘m so happy women are giving her a lesson in the comments.”
—user
There are also claims circulating that Sweeney is actively deleting negative responses from her Instagram, further fueling debates about her handling of the controversy.
The aftermath of Sydney Sweeney’s collaboration with Dr Squatch shows no sign of fading, with every new post reigniting intense discussions about her public persona and branding decisions. The continued backlash underscores the challenges celebrities face when commercial partnerships intersect with strong opinions from devoted fan communities. As Sweeney navigates both her endorsements and ongoing scrutiny, the impact on her reputation and fan relations remains uncertain—especially as the Sydney Sweeney Dr Squatch soap controversy summer photos dominate discussions online.
