Aaron Taylor-Johnson stars in Saint Laurent Winter 2025 campaign as the new face of the iconic fashion house, generating excitement for his vintage-inspired style. Unveiled this week, the campaign showcases Taylor-Johnson modeling bold ‘70s looks for the brand, led by creative director Anthony Vaccarello and captured by renowned photographer Glen Luchford.
Aaron Taylor-Johnson’s Striking Transformation for Saint Laurent
Bristling with style and attitude, British actor Aaron Taylor-Johnson makes a captivating impression in Saint Laurent’s Men’s Winter 2025 collection. Known for his blend of intensity and vulnerability, Taylor-Johnson brings a magnetic charm to the latest fashion release. This season’s campaign highlights the actor’s retro transformation, featuring a ‘70s-inspired hairstyle and a wardrobe full of tailored overcoats, silky shirts, and dramatic flared pants. The looks evoke a fusion between famed rock icons like Mick Jagger and high-fashion aesthetics reminiscent of vintage Gucci ads, boasting an atmosphere rich in intrigue and nostalgia.
A Visual Feast Directed by Glen Luchford and Anthony Vaccarello
For the Winter 2025 campaign, creative director Anthony Vaccarello collaborates with photographer Glen Luchford, whose cinematic approach is well-known from previous collaborations with labels such as Prada. This campaign is not simply about garments—every frame is a moody visual poem, focusing on Taylor-Johnson’s enigmatic presence amid natural backdrops. Luchford’s lens lingers on his subject in soft, intimate scenes that combine fashion with art-house drama, pulling viewers into a reverie of longing, sensuality, and timeless style as the actor even manages to make silent moments in a forest headline-worthy.
Hot Men in Even Hotter Clothes,
—Attributed (section heading from source)
invokes an imaginary conversation between youth’s reckless fervor and the calm wisdom that can only be attained through lived experience.
—Saint Laurent press release
Nods to Robert Mapplethorpe and Artistic Legacy
The Saint Laurent campaign quietly pays tribute to legendary American photographer Robert Mapplethorpe, who once shot for the house in 1983. Echoing Mapplethorpe’s delicate balance of cool eroticism and classical composition, the Winter 2025 visuals pulse with undercurrents of tension and duality. The resulting imagery weaves together themes of strength and vulnerability, convention and rebellion, and humor with a sharp edge. The homage is explicit in the brand’s press materials:
The legendary American photographer Mapplethorpe, who applied his indelible blend of cool eroticism and classicist composition to shoot a campaign for the house in 1983, is the unspoken through line referenced.
—Saint Laurent press release
between flesh and fabric, rigor and softness, humor and severity, convention and rebelliousness, strength and vulnerability.
—Saint Laurent press release
Impact on Fashion and Pop Culture
The savoir-faire behind Saint Laurent’s Winter 2025 campaign extends beyond the runway, sparking discussions around queer-coded artistry and historical inspiration in mainstream fashion. Taylor-Johnson’s appearance and the stylized campaign video tap into a dynamic story—one where saintly silhouettes meet daring glances, and every piece becomes as much about self-expression as design. The combination of theatrical styling, powerful references, and evocative storytelling ensures that this campaign stands out in the crowded world of high fashion.
What’s Next for the Campaign and Its Star
As buzz grows across fashion and pop culture communities, the impact of Aaron Taylor-Johnson’s partnership with Saint Laurent continues to build. The campaign’s unique mix of nostalgia, artistry, and modern edge positions both the actor and the brand at the forefront of style commentary. Industry watchers and fans alike are diving into the short campaign film for style inspiration, while the creative choices made by Vaccarello and Luchford are resonating with audiences hungry for visually rich, emotionally charged storytelling. With Saint Laurent’s Winter 2025 collection already dominating conversations, Taylor-Johnson’s latest project promises to leave a lasting mark on the season’s cultural moment.
