ESPN has launched a new Wes Anderson Wimbledon ESPN campaign entitled Quiet Please, drawing direct inspiration from the acclaimed filmmaker’s iconic style, just ahead of the Wimbledon tournament. The campaign seeks to blend the unmistakable visual symmetry and color palettes of Wes Anderson’s films with the excitement and tradition of tennis’s most storied Grand Slam, showcased on ESPN’s platforms from June 30 through July 13.
A Visual Homage to Wes Anderson’s Cinematic Touch
The Quiet Please campaign channels the signature aesthetic that has come to define Wes Anderson’s work, merging carefully crafted color schemes and balanced compositions to create a unique promotional effort for this year’s tournament. The soundtrack for this campaign features Franz Ferdinand’s energetic anthem “Take Me Out,” heightening the cinematic feel.
Prominent tennis figures are spotlighted throughout, including French Open champions Coco Gauff and Carlos Alcaraz. The campaign also highlights top names such as Novak Djokovic, Madison Keys, Ben Shelton, Jessica Pegula, Taylor Fritz, and Frances Tiafoe. Joining them are ATP and WTA world number ones Jannik Sinner and Aryna Sabalenka, bringing a star-studded cast to this creative celebration.
Bringing Energy and Tradition Together
Wimbledon stands out among Grand Slam tournaments, revered for its historic grounds and the traditions upheld each summer in London. One of these traditions is the distinctive call of “quiet please” from umpires, urging the crowd to be silent for play to begin. ESPN’s latest campaign taps into this atmosphere, contrasting the elegance and poise of Wimbledon with the intense, fast-paced competition that unfolds on the grass courts.
“This year’s Wimbledon campaign beautifully elevates the sport’s rising stars and compelling narratives through a powerful and cinematic thematic,”
said Rachel Epstein, Vice President, Live Sports and Audience Expansion at ESPN. —Rachel Epstein, Vice President, Live Sports and Audience Expansion at ESPN
“It’s a fresh and distinctive approach that not only captures the elegance and intensity of the tournament, but also underscores the depth of our coverage from day one through the finals.”
—Rachel Epstein, Vice President, Live Sports and Audience Expansion at ESPN
Comprehensive Tournament Coverage for Viewers
ESPN promises extensive coverage for fans during the Wimbledon fortnight, airing every match from first serve to the final point across ABC, ESPN, ESPN2, and ESPN Deportes. Over 250 hours of live action will be broadcast, with each match available for streaming on ESPN+ so viewers can follow every rally and turning point on every court.
Disney+ subscribers will have access to Day 1 matches inside the Disney+ app, and the entire tournament will be accessible to those subscribed to the Disney+, Hulu, and ESPN+ bundle. This broad access ensures audiences can watch champions, rising stars, and tournament newcomers alike battle for Wimbledon glory.
Looking Ahead to a Stylish and Spectacular Wimbledon
With its innovative Wes Anderson-inspired vision, ESPN’s Quiet Please campaign sets the stage for a Wimbledon unlike any before. By blending revered tennis traditions with a cinematic aesthetic and engaging storytelling, the campaign aims to capture both lifelong followers of Wimbledon and new viewers drawn by its fresh approach. The heightened coverage and viewing options suggest this year’s tournament is poised to reach a broader, more enthusiastic audience than ever.
