Sydney Sweeney, known for her role in Euphoria, has joined Baskin-Robbins to launch a summer-themed limited-edition menu across the United States beginning July 1, 2025. This Sydney Sweeney Baskin Robbins summer menu marks her latest collaboration following recent partnerships with brands such as HEYDUDE and Dr. Squatch.
The new Sweet on Sydney Menu represents a unique collaboration between Sweeney and the popular ice cream company, offering two signature items personally designed and endorsed by the actress. These special treats reflect Sweeney’s favorites and personal style, providing fans with a chance to experience the flavors that hold special meaning for her.
Details of the Summer Menu Items Inspired by Sweeney
The limited-time offering includes two main items: Sydney’s Signature Scoop and Sydney’s Signature Fizz. Sydney’s Signature Scoop features Rainbow Sherbet ice cream presented in a chocolate-dipped waffle cone, finished with rainbow sprinkles and tiny gummy bear candies. The playful combination reflects both Sweeney’s taste and the fun spirit of summer.
Sydney’s Signature Fizz is a refreshing beverage that blends Rainbow Sherbet with STARRY Lemon Lime soda, also topped with gummy bear minis. For those wanting a collectible item, the drink is available in an exclusive color-changing gummy bear cup for an extra charge, while supplies last. Both menu items will be sold at Baskin-Robbins locations nationwide for a short period, inviting customers to enjoy a new twist on classic treats.
Promotion Spotlight: Behind the Scenes With Sweeney at Baskin-Robbins
To introduce the new menu, Baskin-Robbins released a commercial featuring Sweeney in a playful scene. The video shows a fan entering the ice cream shop for a milkshake, only to spot Sweeney inside savoring her dessert. A staff member highlights Sweeney’s fondness for the Rainbow Sherbet flavor, reinforcing her genuine connection to the brand.
The commercial continues with scenes of Sweeney interacting warmly with store employees, and even a lighthearted moment where she is caught helping herself to a scoop of ice cream after hours. The campaign uses Sweeney’s authentic enthusiasm to highlight the nostalgia and joy associated with Baskin-Robbins treats.
“Baskin-Robbins has been part of my life since I was a kid — it’s where some of my favorite memories were made, and I still go multiple times a week,”
—Sydney Sweeney, Actress
“I’ve always loved their Rainbow Sherbet, and getting to put my go-to order on the menu is such a full-circle and rewarding moment.”
—Sydney Sweeney, Actress
Shared Memories and Anticipated Impact of the Sweet on Sydney Menu
Sydney Sweeney’s personal connection to Baskin-Robbins and her passion for classic flavors have shaped this collaborative summer menu. Her enthusiasm, together with the brand’s broad reach, is expected to drive significant customer interest, particularly among her fans and followers of the Euphoria series. The selection of Rainbow Sherbet as the centerpiece ties into the actress’s own preferred choices and nostalgic memories from her childhood visits to the ice cream shop.
With the limited window for the Sydney Sweeney Baskin Robbins summer menu offering, demand may be high among collectors for the exclusive gummy bear cup, as well as those looking to experience the menu’s bold flavors. As Sweeney continues to expand her portfolio of partnerships through campaigns with companies like HEYDUDE and Dr. Squatch, her collaboration with Baskin-Robbins stands out for its focus on personal tradition and shared enjoyment of summer treats.
The initiative highlights the enduring appeal of celebrity collaborations in food and beverage marketing, and Baskin-Robbins aims to capture a season of memories by inviting fans and new customers to try Sweeney’s custom creations—from coast to coast, beginning this July.
