Samuel L. Jackson stars in adidas’ newest campaign celebrating the legendary Superstar sneaker, which honors original talent and the sneaker’s classic design. The campaign brings together Missy Elliott, GloRilla, Teezo Touchdown, Jennie, Mark Gonzalez, Anthony Edwards, and Gabriette in a black-and-white ad directed by Thibaut Grevet, showcasing a multigenerational lineup of influential voices.
Two-Part Campaign Highlights Timelessness and Cultural Impact
The campaign is divided into two distinct segments: Pyramids, where Jackson reflects on society and ancient monuments, and Clocks, which unites the star-studded cast in a celebration of originality. Both focus on the original Superstar colorway, emphasizing the sneaker’s stripped-back and enduring style.
That’s the difference between the timely and the timeless,
Jackson explains as the narrator in the Clocks video.
Most things just come around once, but the timeless…the timeless stays.
—Samuel L. Jackson, Narrator
Adidas Originals Spotlight the Superstar as a Symbol of Leadership and Culture
Annie Barrett, Vice President of Marketing at adidas Originals, highlighted the sneaker’s role beyond fashion.
The Superstar has always been more than just a sneaker—it’s a symbol of originality and a spark for cultural change,
she stated.
From street corners to global stages, it’s been worn by those who don’t wait for permission to lead. This campaign isn’t about looking back—it’s about spotlighting a new generation of Originals who are building what’s next, unapologetically.
—Annie Barrett, Vice President of Marketing, adidas Originals
Classic Styles Return with New Campaign Presentation
The Pyramids and Clocks chapters both feature the Superstar II sneaker, presented in two classic colorways, paired with the iconic Firebird Tracksuit. This approach stays true to the shoe’s roots while showcasing its relevance to today’s culture.
Featured Originals Bring Diverse Voices to the Forefront
The campaign honors a wide range of figures connected to cultural innovation. Missy Elliott, a longtime icon, appears as a key presence. Rising stars like GloRilla and Teezo Touchdown bring fresh energy, while Jennie and Gabriette represent modern style influences. Skateboarder Mark Gonzalez and NBA player Anthony Edwards each add their distinct perspectives to the collective narrative.
Visual Highlights From Each Featured Star
Missy Elliott is shown embodying the essence of the Superstar sneaker, merging her bold persona with the original style. Anthony Edwards appears multiple times, demonstrating the sneaker’s connection to athleticism and street culture. Samuel L. Jackson’s presence reinforces the campaign’s thoughtful tone, while Gabriette and GloRilla emphasize contemporary creativity and authenticity. Teezo Touchdown and Mark Gonzalez contribute artistic flair and sport-infused passion, rounding out the diverse group of Originals celebrated in the campaign.
Celebrating Originals in Every Arena
By featuring such an eclectic cast, adidas underscores the Superstar’s impact across music, sports, fashion, and art. The sneaker remains a unifying emblem for those pushing boundaries and leading change without hesitation, echoing the values expressed in the campaign’s messaging.
Campaign Reflects on Legacy While Looking to the Future
Through Jackson’s narration and the assembled cast of Originals, the campaign invites reflection on what makes something truly timeless, contrasting fleeting trends with enduring influence. The adidas Superstar sneaker serves as a beacon for those committed to originality and cultural progress, symbolizing a connection across generations.
As the campaign rolls out, it sets the stage for further conversations about heritage, innovation, and leadership embodied by the individuals who wear the Superstar. This focus on both past and future solidifies the sneaker’s place in cultural history while inspiring new creators and leaders to take their place.
Our Reader’s Queries
Q. How did Samuel L. Jackson overcome addiction?
A. Samuel L. Jackson made a big step in beating drug addiction by getting professional help and joining a structured rehab program. The tools, resources, and support he got were key to his successful recovery.
Q. Is Samuel L. Jackson a billionaire?
A. Jackson’s net worth is $250 million. Much of this money comes from playing Nick Fury, a spokesperson contract with Capital One, and his properties on both coasts. Jackson and his wife, sports producer LaTanya Richardson, purchased a mansion from Roseanne Barr in Beverly Park, a secure neighborhood in Beverly Hills.
Q. What do Samuel L. Jackson’s friends call him?
A. Jackson: I have a nickname my friends use—Big Jack. Jackson acts nonchalant in “Pulp Fiction.”
Q. What challenges did Samuel L. Jackson face?
A. In the 1980s, Samuel L. Jackson struggled with addiction to drugs like cocaine and heroin. This problem affected his personal relationships and his work.
