Sydney Sweeney announces launch of her much-anticipated lingerie line, backed by Jeff Bezos and Lauren Sánchez.
Sydney Sweeney, the Emmy-nominated actress known for her roles in projects like “Euphoria” and “White Lotus,” is expanding her career by launching a lingerie line. The 27-year-old star is developing this new venture with significant backing, including financial support from Jeff Bezos and his wife Lauren Sánchez, marking her entry into the fashion industry.
Investment and Business Partnerships Fuel the Project
This lingerie line has been a major focus for Sydney over the past year, as revealed by insiders close to the project. Alongside Bezos and Sánchez, private equity partner Ben Schwerin from Coatue is also investing in the endeavor. Coatue’s Innovation Fund recently secured a $1 billion commitment from the family offices of Bezos and tech entrepreneur Michael Dell, providing a powerful financial foundation for the new brand.
Connection to High-Profile Events and Growing Business Profile
Sweeney’s presence at the lavish wedding of Jeff Bezos and Lauren Sánchez in Venice, Italy, on June 27 had previously raised questions, as she was not publicly connected to the couple before. Her attendance now appears linked to this emerging business collaboration. Beyond acting, Sweeney has been steadily building a commercial empire, currently serving as a global ambassador for brands such as HeyDude footwear, Bai beverages, Laneige skincare, and Kérastase haircare.
Expanding Commercial Ventures and Brand Collaborations
In addition to endorsing established brands, Sweeney has launched products in partnership with Frankies Bikinis and Dr. Squatch, where her bathwater soap gained notable attention. Her drive and work ethic are evident in her own words:
Image of: Sydney Sweeney
“I love working. I love having to juggle multiple things at the same time. I don’t really sleep much, but I do best when I don’t sleep much.”
—Sydney Sweeney
Personal Background Fuels Ambition and Success
Having faced significant family hardships during her childhood, including her parents’ bankruptcy and divorce, Sweeney attributes her perseverance to those experiences. She openly shared in an interview,
“I knew that I could never actually fail because, I mean, on a very broad scale, my family did lose everything,”
followed by
“Whether or not that was because of coming [to Los Angeles], it definitely was a catalyst for it. So I knew I had to succeed in some capacity so that it wasn’t for nothing.”
—Sydney Sweeney
Recognized Achievements and Future Aspirations
With an estimated net worth of $40 million and a spot on Forbes’ 30 Under 30 list in 2023, Sydney Sweeney remains humble about her accomplishments. Reflecting on her success, she remarked,
“It’s a weird feeling when people are like, ‘Oh, you’re successful,’ or say, ‘You’ve made it,’”
and added,
“It doesn’t feel like that because there’s so much more I want to accomplish and achieve. I feel like I’ve barely scratched the surface of what I’d like to do in my life.”
—Sydney Sweeney
Anticipated Impact of the Sydney Sweeney Lingerie Line Launch
The launch of Sydney Sweeney’s lingerie line, supported by billion-dollar investors like Jeff Bezos and Michael Dell, signals a notable shift for the actress into the fashion business world, fueled by both passion and strategic partnerships. This move could not only diversify her career but also influence celebrity-driven fashion ventures, especially given the substantial financial backing and her established profile as a brand ambassador.
As this project develops, interested observers and fans will look closely at how Sweeney balances her thriving acting career alongside her emerging role as a designer and entrepreneur.
Our Reader’s Queries
Q. How old is Sydney Sweeney in Anyone But You?
A. Sydney Sweeney, who is 25, and Glen Powell, aged 34, appear together in the film Anyone But You. There is a 9-year age difference between them. This age gap has led to conversations about the age differences in romantic movies.
