Kevin Hart, widely known for his comedic talent and energetic presence, joined the competitive environment of ‘Shark Tank’ as a guest judge in Season 13. During a high-stakes negotiation, Hart combined humor with business acumen by investing in The Transformation Factory, a brand that aligned closely with his values and cultural background, coining the deal as one that
almost felt like a drug deal,
—Kevin Hart, guest judge.
The Pitch and Initial Negotiations for The Transformation Factory
The Transformation Factory was presented by founder Alexiou Gibson in the Season 13 finale, seeking $500,000 in exchange for 5% equity in his edible sea moss gel brand. Despite doubts from some Sharks about the product’s $25 price for an eight-ounce jar, Hart defended its cultural relevance and growing popularity. He emphasized,
This is a culturally driven product, right, in our community, the African American community,
—Kevin Hart, guest judge.
This is something being raved about, and we’re seeing growth in it.
—Kevin Hart, guest judge.
Hart further illustrated his personal connection with the product, sharing,
So I’ve actually purchased it, and it was in a plain jar, and it was like an exclusive buy. It almost felt like a drug deal, I’ll be honest.
—Kevin Hart, guest judge. His endorsement convinced both Hart and Mark Cuban to invest, with Hart proposing $500,000 for 20% equity, challenging the original valuation. Meanwhile, Barbara Corcoran and Kevin O’Leary showed interest, with O’Leary offering $500,000 for 30% and highlighting his food industry expertise.
Finalizing the Deal and Gibson’s Inspiring Backstory
Gibson countered the offers with $800,000 for 20%, but when Corcoran withdrew over concerns about retail potential, Cuban teamed up with Hart. Together, they agreed on a deal for $600,000 in return for 20% equity. Beyond financial metrics, Hart was inspired by Gibson’s personal journey of transformation. After facing serious health challenges weighing over 500 pounds and a difficult prognosis at age 19, Gibson adopted healthier habits centered around sea moss, making the product not just a business but a representation of real change.
Rapid Growth and Expanding Success Post ‘Shark Tank’ Appearance
Shortly after the episode aired, The Transformation Factory experienced a surge in demand, generating five months of sales in just three days, although the deal was only officially confirmed by October 2022. Following this, Gibson launched a summer internship program for teens in Riviera Beach, Florida, and continued growing the brand’s footprint. Sales in 2022 reached an estimated $4 million, with 2023 expected to exceed that performance. The expansion included opening the company’s first physical store in Mangonia Park, Florida, in November 2023, while maintaining a steady $4 million revenue that year.
Current Valuation and The Transformation Factory’s Cultural Impact
As of May 2024, the brand’s lifetime revenue has soared to $45 million, with The Transformation Factory’s estimated net worth between $3 million and $4 million. Gibson’s personal transformation remains central to the company’s identity, emphasizing the sea moss gel product’s significance not only as a health supplement but also as a cultural emblem within the African American community. This investment highlights Kevin Hart Shark Tank investment success as a blend of cultural appreciation, entrepreneurial insight, and timely opportunity.
