The live-action Moana remake initially planned to feature an AI-generated double of Dwayne Johnson, a strategy the actor approved. During production, Disney collaborated with the AI company Metaphysic to create deepfake visuals of Johnson’s face, which were layered over his cousin Tanoai Reed, who served as Johnson’s body double. This approach was intended to allow filming of multiple scenes involving the character.
Challenges and Legal Concerns Halting AI Double’s Appearance
Despite 18 months of negotiations between Disney and Metaphysic regarding the use and management of this AI technology, the final movie will not include any footage of the AI double. The decision emerged from multiple concerns, including protecting Johnson’s likeness and data, as well as uncertainty about intellectual property rights over AI-generated content within the film. Disney feared that including AI-created scenes might jeopardize full ownership of the movie.
Additional hesitation reportedly arose amid public debate and backlash over AI use in entertainment. While some studio executives support AI for its cost-saving benefits, legal ambiguity and possible negative fan reaction have significantly slowed its integration into productions.
Details About the Film and Its Release
The Moana live-action film is scheduled for release in United States theaters on July 10, 2026, distributed by Walt Disney Studios Motion Pictures. The project is directed by Thomas Kail, with a screenplay written by Jared Bush and Dana Ledoux Miller. Alongside Dwayne Johnson, the cast features Catherine Laga’aia, John Tui, Frankie Adams, and Rena Owen.
Implications for AI in Film Production
The withdrawal of Johnson’s AI double from the Moana remake highlights the intricate legal and ethical challenges facing AI technology in filmmaking. Studios remain torn between embracing AI’s advantages and addressing concerns over image rights and audience acceptance. Going forward, how companies navigate these complexities will shape the future use of AI in Hollywood productions, affecting actors, studios, and viewers alike.
“Disney was apparently also worried that they might not be able to claim ownership over the entire movie if AI generated parts of the film existed in it.” —The Wall Street Journal
“While executives are proponents of AI due to its cost-cutting measures, the legal uncertainty, combined with fan backlash, have slowed the use of it.” —The Wall Street Journal
