Sydney Sweeney’s latest film, Americana, faced a disappointing nationwide debut, drawing attention not only for its box office performance but also for the surrounding controversy tied to the actress. The crime thriller, directed by Tony Tost and co-starring Paul Walter Hauser and Halsey, premiered in over a thousand theaters, yet failed to capture audiences. Public response to Sweeney’s recent American Eagle ad and her political affiliations has further complicated the reception of the movie, overshadowing its narrative and performances.
Key Highlights
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Americana debuted in 1,100 theaters but grossed only $840,000, finishing 16th at the box office.
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The film stars Sydney Sweeney as Penny Jo Poplin, alongside Paul Walter Hauser and Halsey.
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Lionsgate maintains that the movie is part of a multi-platform strategy and anticipates modest profitability.
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Social media reactions highlighted backlash over Sweeney’s American Eagle ad and Republican Party affiliation.
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Controversy has involved celebrities mocking the ad and political discussion around Sweeney’s registration.
Film Synopsis and Performance
In Americana, Sweeney portrays Penny Jo Poplin, a small-town waitress dreaming of becoming a country singer. The plot centers on a conflict over possession of a rare Native American artifact, blending crime elements with personal ambition. Despite the film’s narrative appeal, the premiere performance underwhelmed. With a per-theater average of just $460, the movie’s box office position at 16th place indicates that the film failed to draw substantial interest from audiences nationwide.
“a few years ago I filmed this little movie with some friends and now you get to meet penny jo ♥️” – Sydney Sweeney
Sweeney shared behind-the-scenes photos on Instagram, offering fans insight into her role. However, the post generated comments referencing recent controversies, demonstrating how external factors affected audience reception.
Controversial American Eagle Ad
The timing of Americana’s release coincided with backlash from Sweeney’s American Eagle campaign ad, which some viewers claimed promoted “Nazi propaganda” due to a pun involving the words “genes” and “jeans.” The ad featured Sweeney discussing inherited traits like hair and eye color before closing with,
“My jeans are blue.” – Sydney Sweeney
The commercial drew significant criticism online, including mockery from celebrities like Doja Cat and Lizzo. American Eagle later defended the campaign, emphasizing confidence and inclusivity in how customers wear their jeans.
“We’ll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone.” – American Eagle
Interestingly, the ad received support from President Donald Trump, who described it as “fantastic,” adding another layer to the ongoing public discourse around Sweeney.
Public Response and Political Affiliation
Fans also connected the ad to Sweeney’s political ties. Public records revealed she has been registered with the Republican Party in Monroe County, Florida, since June 2024. Social media responses reflected mixed reactions, with some viewers deciding against watching the film due to her political choices.
“Perfect, won’t be watching it.”
“Bye Sydney! Being a registered Republican in 2024 is a choice.” – fan reactions
The combination of political discussion and the viral ad controversy has overshadowed the film’s release, drawing attention away from the story, performances, and production elements.
Lionsgate’s Strategy and Outlook
Despite the underwhelming box office numbers, Lionsgate maintains confidence in Americana. The studio stated the film is part of a multi-platform strategy, including premium VOD, and that the performance in theaters should not be viewed as a financial disappointment. According to Deadline, the film is expected to achieve modest profitability under the Lionsgate Premiere Releasing label. This suggests that while the theatrical debut was weak, the studio anticipates recouping investment through alternative distribution channels.
“Part of a multi-platform strategy, including premium VOD, and that its box office performance is in no way a disappointment, financial or otherwise.” – Lionsgate
News in Brief: Sydney Sweeney’s New Movie Struggles at Box Office
Sydney Sweeney’s Americana debuted in 1,100 theaters but grossed only $840,000, finishing 16th nationwide. Sweeney stars as Penny Jo Poplin alongside Paul Walter Hauser and Halsey. The Tony Tost-directed crime thriller centers on a dispute over a rare Native American artifact, with Lionsgate citing a multi-platform release strategy, including VOD, expecting small-scale profitability. Social media responses reflected backlash over Sweeney’s American Eagle ad and her Republican Party affiliation. Fans and celebrities criticized the ad while some supported her.
ALSO READ: Sydney Sweeney’s Latest Film Flop Proves She’s Still Not a Movie Star Despite TV Success
