This fall, Timothée Chalamet returns as the face of Chanel’s newest men’s fragrance, Bleu de Chanel L’Exclusif, showcasing a sharp and sophisticated look in a striking pinstriped ensemble. The campaign’s noir-inspired visuals complement the refined scent, which is crafted by Chanel’s perfumer Olivier Polge. Featuring a rich base of amber and wood, the fragrance is highlighted by sandalwood and cistus labdanum notes, housed in a glossy navy bottle that matches the campaign’s sleek aesthetic. This marks Chalamet’s second collaboration with Chanel since he was announced as the brand’s ambassador earlier this year, reinforcing his growing association with the house’s iconic men’s fragrance line.
A Closer Look at the Fragrance’s Unique Composition
The Bleu de Chanel L’Exclusif fragrance is a carefully balanced blend that showcases woody and amber accords, giving it a sophisticated depth. Olivier Polge’s creation builds on the original Bleu de Chanel, elevating it with sandalwood’s creamy warmth and the rich resinous scent of cistus labdanum. This careful layering mirrors the campaign’s visual tone—elegant, bold, and timeless. The navy blue square bottle further embodies the fragrance’s classic yet contemporary spirit, making it a standout in the men’s fragrance market this season.
Expanding Influence: Chalamet’s Role with Chanel
Timothée Chalamet‘s involvement with Chanel goes beyond this campaign, as he continues to solidify his role as a modern icon for the brand. Since first appearing in a Chanel campaign in early 2024, his partnership has brought renewed energy to the house’s men’s fragrance range, blending his youthful yet sophisticated persona with Chanel’s timeless appeal. His evolving relationship with the brand highlights his status not only as a leading actor but also as a fashion and lifestyle influencer.
Other Noteworthy Creative Moments in Fashion and Culture
Alongside Chalamet’s Chanel campaign, the fashion world is celebrating various exciting creative projects this season. For instance, Dua Lipa graces Harper’s Bazaar’s ICONS issue, sharing insights on her views about love and vulnerability against a backdrop of leather and lace, while the magazine also spotlights creative talents such as Benny Blanco, Megan Stalter, and Chase Hall in an expansive international portfolio.
Austin Butler also features prominently this season, appearing on the cover of Men’s Health for the September/October issue. Known for his intense workouts and dedication to his roles, Butler discusses his latest film with director Darren Aronofsky and his journey balancing fitness and recovery, drawing inspiration from mentor Laura Dern.
Fall Fashion and Artistic Collaborations Mark the Season
The artistic spirit extends into fashion campaigns with McQueen embracing Victorian Gothic influences for its Fall 2025 collection. Models like Alex Consani and Athiec Geng showcase dramatic gowns and ruffled blouses, emphasizing a punk-rock edge that reflects the label’s rebellious heritage under creative director Seán McGirr. Photographed by Glen Luchford, the campaign pushes the gothic aesthetic into the contemporary fashion conversation.
In Los Angeles, artist Yi Zhou recently hosted a distinguished dinner at Cipriani, celebrating the intersection of cinema and innovative skincare with Clinique La Prairie. With notable guests including Mark Bridges and Brett Ratner, the event highlighted ongoing projects like Zhou and Cameron Crowe’s upcoming Apple TV docuseries First Timers, emphasizing the blending of artistry and longevity.
“Longevity is emotional. It’s not just about how long we live, but how deeply we continue to express ourselves,”
said Yi Zhou.
“This dinner honored the artisans who keep us dreaming—and the science that keeps us alive to dream longer.”
Why Timothée Chalamet’s Bleu Fragrance Campaign Matters This Season
Timothée Chalamet’s continued collaboration with Chanel on the Bleu de Chanel L’Exclusif campaign represents more than a simple fragrance launch; it signals a deepening bond between contemporary cinema’s youthful talent and a legendary fashion house. This campaign blends modern aesthetics with classic fragrance artistry, reinforcing both Chalamet’s star power and Chanel’s place at the forefront of men’s luxury scents. As the campaign unfolds this autumn, it is likely to influence fragrance trends and men’s fashion marketing strategies alike, drawing renewed attention to the synergy between celebrity influence and high-end branding.
