Brad Pitt’s Lowest Rated Movie Is a Bizarre 4% Rotten Tomatoes Flop

In 1992, the film Cool World premiered, marking the lowest critical point of Brad Pitt’s career with a mere 4% rating on Rotten Tomatoes. The movie’s unusual blend of live-action and animation, directed by Ralph Bakshi, failed to attract audiences despite its notable cast and curious concept, becoming a critical and commercial failure.

The film’s complicated production and conflicting creative visions contributed heavily to its downfall, transforming what was initially conceived as an adult-oriented horror movie into an incoherent mix of genres. The resulting confusion left viewers and critics baffled, severely damaging its reputation in cinema history.

The Original Concept Behind ‘Cool World‘ and Its Transformation

Originally, director Ralph Bakshi envisioned Cool World as a dark, adult-themed horror story combining live-action with animation. The narrative centered on Frank Harris (played by Brad Pitt), a World War II soldier haunted by his mother‘s death in a drunk-driving accident, who finds himself trapped in a surreal alternate animated world. There, a cartoonist named Jack Deebs (Gabriel Byrne) becomes involved with an animated femme fatale, Holli Would (Kim Basinger), whose goal is to become human by seducing Jack.

Bakshi’s intended plot included a controversial storyline in which the cartoonist fathers a hybrid child with the femme fatale character—originally named Debbie Dallas—who grows up resenting his absent father and turns into a killer in the real world. This dark narrative was meant to explore adult themes through disturbing imagery and complex storytelling.

Brad Pitt
Image of: Brad Pitt

However, after Paramount picked up the project, studio influence changed the film’s direction. Frank Mancuso Jr., the producer, overrode Bakshi’s vision, leading to significant script rewrites and alterations that shifted the story into a more commercial but confusingly toned product, far from the original adult horror concept.

The Tumultuous Production and Creative Conflicts

The production of Cool World was marred by challenges and disagreements. Bakshi revealed that script changes were made without his knowledge, resulting in a less coherent and awkward final story. His preferred casting of Drew Barrymore was rejected in favor of Kim Basinger, whose portrayal and approach clashed with Bakshi’s intentions. Basinger aimed for a lighter, more family-friendly cartoon heroine, somewhat akin to the style of Tex Avery, in stark contrast to Bakshi’s gritty and sinister take.

Paramount’s lack of clarity about the film’s identity caused further problems. They apparently expected a family-compatible picture similar to Who Framed Roger Rabbit, blending animation with live-action in a whimsical way, whereas Bakshi’s vision was darker and more subversive. The resulting film was trapped in an odd middle ground—too mature and confusing for children, yet too sanitized and inconsistent for adult viewers.

Scenes envisioned by Bakshi were notably altered to appear more polished and less edgy, including a key bar scene set in a much cleaner environment than originally intended. Bakshi expressed frustration about the studio’s refusal to embrace his avant-garde style, despite his track record of pushing boundaries in films like Fritz the Cat and Coonskin.

What Led to the Failure of ‘Cool World

Critics largely rejected Cool World upon release due to its confusing plot and uneven tone. After an already complicated setup, the film veers into a convoluted climax focused on a magical spike with powers that threaten to transform people into cartoon-like Doodles,” but by then the story’s coherence has unraveled. Although some of the animated characters featured imaginative designs, they lacked the charm and depth exhibited by iconic counterparts like Roger Rabbit or Baby Herman, failing to feel fully realized.

While the movie boasts some visually impressive animation sequences, especially in the background art blending various animation styles, these were not enough to save the film’s overall reputation. Bakshi later admitted he enjoyed working with the animation team and saw the project as a creative opportunity for many artists, but the experience effectively ended his career as a feature filmmaker.

For Brad Pitt, an actor later celebrated for award-winning performances, Cool World remains an embarrassing footnote, often remembered as a bizarre misstep rather than a serious cinematic achievement.

Key Cast and Characters in ‘Cool World

The film’s main cast included Brad Pitt as Detective Frank Harris, Kim Basinger as the seductive animated femme fatale Holli Would, and Gabriel Byrne as Jack Deebs, the cartoonist caught between the real and animated worlds. Michele Abrams also appears in the cast as Jennifer Malley, adding further complexity to the narrative, though none of the performances were enough to overcome the film’s structural flaws.

“Paramount erred by green-lighting Bakshi’s vision because they probably did not understand what the director sought to achieve.”

Ralph Bakshi, Director

“Basinger wanted to create a movie that she could show to sick children in hospitals, something similar to Who Framed Roger Rabbit, however, Bakshi envisioned an adult animated/live-action horror film.”

Ralph Bakshi, Director

“I had fun with the film’s animation style and collaborated well with some of the artists who got their big breaks from working on the project.”

Ralph Bakshi, Director

“Their affair results in the birth of a half-cartoon and half-human hybrid child. The child, growing up hating his father, would travel to the real world and become a killer, resenting his father for abandoning him.”

Ralph Bakshi, Director [on original storyline]

The Lasting Impact and What This Means for Brad Pitt’s Career

Cool World serves as a cautionary example of how studio interference and creative clashes can derail a film’s potential, especially one with an unconventional vision. For Brad Pitt, the movie stands out as the lowest-rated entry in an otherwise celebrated career, a reflection not on his talent but on the troubled production he was part of early on.

Though Pitt has since earned acclaim for diverse roles, Cool World remains a reminder of the unpredictable risks actors face when crossing into experimental or genre-defying projects. The film also stands as an artifact of animation and live-action hybrid experiments, illustrating the challenges in balancing artistic intent with commercial expectations.