Tom Holland stars in a new LEGO TV commercial where he swaps his usual brunette hair for blond and sports a goatee. The ad, which debuted recently, features Holland playing multiple characters showcasing various looks, including his blond-haired personas. His brothers, Sam and Harry Holland, also make appearances alongside him in the campaign. This collaboration is one of several recent brand partnerships for the Spider-Man actor, who recently became a brand ambassador for Prada.
Multiple Roles and Characters in the LEGO Spot
The commercial, titled Never Stop Playing, opens with Holland portraying a soldier who urges fellow soldiers to cease playing. The character then removes his helmet and questions why anyone would want to stop playing, prompting the director to call cut. Holland quickly shifts into other roles, including a soccer player with curly blond hair and a bright smile. During an interview, two of the men questioning him are played by his brothers, Sam and Harry. A young boy interrupts the interview, asking Holland if he plans to stop playing, to which the actor responds firmly, Never.
Next, Holland appears as a bespectacled man with long, curly blond hair and a white suit accented by blue glasses. Speaking to an audience from a stage, he emphasizes how play makes the world more thrilling and fantastic as he magically levitates and flies away. He later takes on the role of an elderly man tending to his garden and then a young child marveling at LEGO bricks coming to life with an excited wicked.
In another scene, Holland acts as an older corporate figure who dismisses an animated LEGO figure with the line,
Some of us don’t want to play,
before tossing it out of a building. The ad culminates with Holland as an artist with blond hair tied in a man bun and a goatee, proclaiming, Play is art, while bringing his LEGO creations to life.
Tom Holland Reflects on the Joy of Play
Expressing his affection for LEGO, Holland shared a statement about his childhood experiences building with LEGO bricks. He recalled transforming rooms into imaginative scenes with his brothers using sets like LEGO dinosaurs and race cars. He said,
“I loved building with LEGO bricks as a child,”
—Tom Holland
“My brothers and I would create our own wild worlds, turning the living room into a prehistoric jungle with our LEGO dinosaur set or set up racing tracks for our LEGO cars!”
—Tom Holland
Holland also remarked on the excitement of revisiting those memories during the commercial’s production and becoming an official “Playmaker.” He added,
“It was fun to relive those memories on set. Becoming an official ‘Playmaker’ is very cool. No matter how busy life gets, I’ve never stopped playing…and I don’t plan to anytime soon!”
—Tom Holland
The Impact of the Campaign and What Lies Ahead
This LEGO ad adds to Tom Holland’s expanding presence in brand partnerships, highlighting his versatile acting and playful spirit. By adopting blonde hair and embodying multiple characters, Holland brings fresh energy to the campaign and encourages audiences to embrace creativity and never stop playing. With his latest role as a LEGO Playmaker and ongoing collaborations such as with Prada, Holland continues to diversify his portfolio beyond acting.
The ad emphasizes the importance of play in sparking imagination and joy, which aligns with LEGO’s brand message. Holland’s involvement could inspire fans of all ages to reconnect with their playful sides, making this campaign a memorable step in his career and LEGO’s advertising efforts.
