Comedian Pete Davidson is stepping away from the spotlight to pitch his sock brand, DoubleSoul, on the upcoming season 17 premiere of Shark Tank. Seeking a $500,000 investment for a four percent stake, Davidson aims to expand the company’s reach with his passion for quality socks leading the charge.
Davidson, known for his work on Saturday Night Live and the film King of Staten Island, serves as the creative director for DoubleSoul. He appeared alongside the brand’s founder, Ben Rosenbaum, to present their product to the panel of sharks, including regulars Lori Greiner, Kevin O’Leary, and Robert Herjavec, as well as guest investors Kendra Scott and Rashaun Williams. The judges were surprised to see Davidson take on the role of entrepreneur, but he made clear this was more than just a celebrity stunt.
Davidson Explains His Interest in DoubleSoul Socks
When Pete Davidson first received a pair of DoubleSoul socks years ago, he immediately recognized their superior quality. Unlike typical mass-market socks usually found in big bins at stores like Foot Locker, Davidson described DoubleSoul’s product as
“ultra cushioned, super breathable, and made from a recycled blend that’s softer than butter.”
He shared with the sharks,
“I got sent DoubleSoul [socks] a couple years ago, and I had to meet the team, and I wanted to be involved immediately,”
and added,
“I get sent a lot of crap, and I usually give it to my cousins.”
Davidson emphasized how most socks lack character and comfort, contrasting the brand’s uniqueness with the “lifeless” options consumers typically find.
Shark Tank Appearance Scheduled for September
The episode featuring Davidson’s pitch is set to air on September 24, leaving fans eager to discover if his enthusiasm and business acumen will secure a deal with the investors. Meanwhile, Pete Davidson continues to balance his growing business ambitions alongside significant developments in his personal life.
Pete Davidson’s Journey into Fatherhood
Since filming the Shark Tank episode, Davidson has been embracing fatherhood, announcing in July that he and girlfriend Elsie Hewitt are expecting a child. The couple’s relationship, which went public earlier in 2025, has been marked by joy and mutual support through exciting and challenging moments alike.
On his hopes for the future, Davidson shared with E! News,
“I’m very lucky and very, very happy,”
and expressed his eagerness to
“be able to take care of something and show it the childhood I didn’t have.”
He described his partner as “the best,” adding with affection,
“I would say she’s female me and I’m male her,”
and noted their constant laughter together.
How Davidson and Hewitt Publicly Shared Their Relationship
Pete Davidson and Elsie Hewitt officially confirmed their romance through Instagram in March 2025, when the model posted a video of them watching the classic cartoon Rugrats. Their relationship has since been followed closely by fans who have enjoyed glimpses of their life together.
Exploring Scotland and Celebrating with Friends
In April 2025, the couple spent time in Stranraer, Scotland, enjoying scenic countryside and historical landmarks while attending musician Dave Navarro’s wedding. Their visit included peaceful moments with horses, highlighting the couple’s fondness for nature and quiet togetherness during a busy year.
Supporting Each Other at Events and in Daily Life
Later in April, Davidson joined Hewitt at Madison Square Garden, where they cheered on the New York Knicks. Moments like this underscore their shared interests and public support for one another in social settings.
Announcing the Pregnancy with Humor and Honesty
In a candid July announcement, Hewitt confirmed that they were expecting a baby, joking,
“welp now everyone knows we had sex.”
The couple has since shared intimate moments, including a video from Hewitt’s ultrasound appointment, revealing their excitement and anticipation as they prepare for parenthood.
Enjoying Simple Moments Together Amid New Challenges
Photos and videos posted by the couple depict them snuggled up on stairs, applying face masks during self-care dates, and enjoying quiet times on a lake boat, where Davidson planted a tender kiss on Hewitt’s cheek. These small acts highlight their strong emotional connection.
Advocacy and Health Struggles Faced by Elsie Hewitt
In December 2024, Hewitt spoke openly about her battle with endometriosis at the 13th Annual Blossom Ball, a charity event supporting research into the condition. Describing herself as an “endo warrior,” she shared on social media the ongoing pain and setbacks she experiences, including missed work opportunities and hospital visits.
Hewitt explained the impact of her health challenges candidly:
“I’m in a lot of pain and it’s getting progressively worse,”
and added,
“The amount of opportunities I’ve lost out on because I can’t work when I’m feeling this way or it’s a liability to be on set if I might have to go to the emergency room. I’m trying to figure out a way around it.”
Balancing Career and Parenthood Preparations
Despite the complexities of illness and pregnancy, the couple continues to maintain a positive outlook. In May, during a busy makeup session for a Pat McGrath Labs red carpet event, Davidson was seen offering Hewitt support with a quick kiss amid the hectic preparations. Their candid moments, including playful TikTok videos, reveal their grounded approach to life’s ups and downs.
Shared Joy in Everyday Life and Celebrations
Photos from the couple’s Memorial Day celebrations show them sampling various chips, along with sweet, sun-filled moments where Hewitt stroked Davidson’s hair, revealing a tender bond strengthened by shared experiences amidst the whirlwind of stardom and personal change.
A Look Ahead: What’s Next for Pete Davidson and DoubleSoul
Pete Davidson’s appearance on Shark Tank represents a pivotal moment for DoubleSoul as it seeks to elevate its presence in the competitive sock market. With the comedian’s dedication and personal investment in the brand, along with his growing role as a father, the coming months promise to be transformative both professionally and personally.
Fans eagerly await the September episode to see whether the sharks will partner with Davidson and Rosenbaum, while also watching the couple’s journey toward welcoming their first child and managing new chapters in their lives.
