During her press tour for The Morning Show in Manhattan on September 10, Jennifer Aniston drew attention to the British brand Dune London by carrying their $150 Dharla bucket bag. This stylish and affordable accessory, featuring a scoop magnet closure and a molded strap, added a polished touch to Aniston’s look, which embraced the autumnal color palette with a burgundy bag paired with a plunging dress and fitted blazer.
Rise of Dune London Among Top Celebrities
Jennifer Aniston’s choice follows a growing trend of London-based labels gaining popularity with New York’s fashion-forward stars. Just days earlier, Reese Witherspoon was seen carrying a DeMellier bag, another British brand favored by Katie Holmes. Holmes herself has championed Dune London, debuting the Deliberate XL bag last year during her New York walks. Priced at $215, this larger woven synthetic suede bag fits her boho-chic style perfectly.
The momentum continued with Bella Hadid acquiring the dark brown Deliberate L, priced at $180, earlier this year. Shortly after, Daisy Edgar-Jones paired the same shade of Dune London’s bag with high-end pieces like The Row loafers and a Khaite leather jacket, underscoring the brand’s rising appeal among influential A-listers.
Seasonal Style and Celebrity Endorsements Shape the Trend
Jennifer Aniston’s burgundy Dune London bag sets a tone for fall fashion, aligning with the resurgence of purple seen in recent collections from designers such as Khaite, Ralph Lauren, Miu Miu, Gucci, and Valentino for Fall 2025. The blend of accessibility and sophistication in Aniston’s bag reflects a broader celebrity embrace of stylish yet attainable luxury accessories.
Dune London’s Impact and Future Celebrity Picks
The growing presence of Dune London bags among high-profile figures signals a potential shift in luxury handbag preferences for 2025. As more stars like Katie Holmes, Bella Hadid, and Daisy Edgar-Jones bring this label into the spotlight, speculation rises about which celebrity might next adopt these chic totes. Jennifer Lopez is a leading candidate to experiment with Dune London, should she decide to diversify her collection beyond her famed Birkins.
