Rita Ora’s latest single, All Natural, carries a strong New Zealand influence, with the music video directed by her partner, Academy Award winner Taika Waititi. Produced by Grammy-winning Joel Little, the song marks a deeply personal moment for Ora as she explores themes of self-growth and acceptance.
A Personal Song Crafted by Top Creatives
The production of All Natural was led by Joel Little, known for his work with Lorde, Sam Smith, and Taylor Swift, ensuring the track carries a polished yet emotive sound. Rita Ora described the song as a significant step in her artistic journey, saying,
For me, it’s about learning to love every side of yourself — the strong and the fragile, the light and the shadows. Working with Joel was such a gift; he has this rare ability to take something deeply intimate and turn it into music that everyone can feel as their own,
Rita Ora shared.
This song is really about growth, healing, and self-discovery. My hope is that when people hear it, they connect with their own journey and feel seen in it.
Visuals Reflecting Depth and Movement
The accompanying music video highlights Ora moving gracefully beneath expansive lighting, flowing through water, and shifting through mirrored reflections. The imagery visually represents the song’s themes of strength, vulnerability, and transformation, showcasing both artistic sensitivity and striking aesthetics.
Building on Previous Success and New Projects
Ora’s previous album, You & I, released in 2023, achieved a top 10 position on the UK Albums Chart and received acclaim, with Rolling Stone calling it
a collection of stunning love songs.
This new single signals a refreshed and authentic chapter for the artist. A press statement described All Natural as
one that feels sharper, stronger, and truer to herself than ever before.
Beyond music, Ora and Waititi are expanding their creative partnership into theatre. They are producing a musical comedy about the infamous Fyre Festival alongside Matthew Weaver and Bryan Buckley’s Hungry Man Productions. Buckley will handle writing and directing the show, though its final destination—whether Broadway or another platform—has yet to be revealed.
Taika Waititi expressed enthusiasm for the project, commenting,
Honestly, I think the idea is exciting, weird, and potentially disastrous, which seems apt and is how I like to work,
he told The Hollywood Reporter.
I can’t wait to get started and snatch me some of that sweet American theatre money.
Looking Ahead for Ora and Waititi
With All Natural now available, Rita Ora and Taika Waititi continue to blend their talents across multiple artistic fields, while engaging audiences with both intimate music and innovative theatrical projects. Their fusion of music and film, grounded in personal storytelling and creative boldness, promises more compelling work in the near future.
