Sydney Sweeney is featured in the newest HeyDude campaign, wearing the brand’s signature suede jacket as part of a collection that highlights her natural charm. Released recently, the campaign shows Sweeney seated on a stool showcasing the HeyDude Austin Lift style, capturing both relaxed and candid moments. This collaboration marks a continuation of Sweeney’s relationship with the brand, which she has admired since last year.
Details of the HeyDude Campaign and Sweeney’s Role
The campaign displays two striking images of Sweeney: in one, she laughs freely while perched on a tall stool with her knees drawn up, and in the other, she gazes thoughtfully off camera with legs crossed. This campaign emphasizes a casual yet stylish aesthetic, positioning HeyDude’s apparel as appealing to younger audiences through Sweeney’s influence. Since her initial collaboration last summer, she has been featured in multiple print and video advertisements for the company. An insider shared that her involvement aims
“in an effort to introduce a younger generation to the brand.”
Personal Life Updates: Sydney Sweeney’s Relationship with Scooter Braun
Alongside her growing prominence in fashion and entertainment, Sweeney’s personal life has been a subject of public interest. After parting ways with former fiancé Jonathan Davino earlier in 2023, Sweeney has been seen developing a connection with Scooter Braun. On September 24, the pair were spotted dining together at the Italian restaurant Jon & Vinny’s in Brentwood, continuing a relationship that reportedly began months earlier. They first appeared together publicly at the Venice wedding of Jeff Bezos and Lauren Sánchez Bezos in June.
Sources reveal that Sweeney
“is not exclusively dating anyone right now, but is having fun with Scooter,”
with an insider noting,
“It’s not serious” and that Sweeney
“is dating around and in her single era without having any pressure.”
This approach reflects her current focus on personal freedom rather than commitment.
Scooter Braun’s Interest and Their Time Together
Scooter Braun, who separated from ex-wife Yael Cohen in 2022 and shares three children with her, has shown strong interest in Sweeney. An insider said Braun
“has been trying to see her in between her work commitments,”
suggesting his desire to explore the relationship amid her busy schedule. They were reportedly together over Labor Day weekend in Lake Tahoe as they
“continue to get to know one another,”
a source told People magazine. Another insider added,
“He’s loving spending time with her and seeing where things go.”
Reports indicate their connection may have started even before the Bezos wedding.
Insights on Sweeney’s Priorities and Outlook on Relationships
Despite Braun’s charm and attentiveness, Sweeney remains cautious about diving into a new relationship so soon after her breakup. A source commented on Braun, saying,
“He’s confident, but also sweet and very attentive. He’s not really her type, but she enjoyed the attention.”
However, the same source stressed that Sweeney
“is not looking to get wrapped up in another relationship.”
Her focus continues to be on her career, with another insider explaining,
“She’s been clear about her goals for this year—it’s all about her career,”
adding,
“She’s ambitious and very focused. She wants to make the most of every work opportunity that comes her way.”
Supporting this perspective, Sweeney confirmed her single status in a May interview with The Times, stating,
“I’m learning a lot about myself, spending more time with my friends. And I’m loving it.”
What This Campaign and Her Personal Journey Mean for Sweeney’s Future
The Sydney Sweeney HeyDude campaign symbolizes not only her expanding role within the fashion industry but also her commitment to maintaining balance in her personal and professional life. Her starring presence in a brand she personally endorses strengthens her image as an influential figure to younger audiences. Meanwhile, her approach to new relationships reflects a mature focus on self-growth and career development. As Sweeney continues to engage with significant fashion projects and navigate her evolving personal connections, her fans and followers can expect to see a dynamic progression in both arenas.
