Jennifer Aniston has unveiled a new product in her hair-care line, LolaVie, emphasizing solutions for fine and aging hair. The actress, whose signature look began with the iconic “Rachel” haircut by hairstylist Chris McMillan during the ’90s hit show Friends, has long been admired for her voluminous locks. Her latest launch, the Peptide Plumping Volume Shampoo and Conditioner duo, aims to provide lasting volume and strengthen delicate hair with ingredients like amaranth peptides and rice protein.
This release responds to growing demand from fans seeking products tailored to finer strands. Aniston highlights how maintaining body and fullness requires effort, and the duo promises volume that lasts up to 72 hours, especially when paired with the previously popular Peptide Plumping Volume Spray.
How Jennifer Aniston’s Hair Journey Inspires the New Product Line
Over the years, Aniston has openly acknowledged her evolving experience with her hair. She describes a longstanding relationship with her hairstyle, adapting to changes brought on by years of styling with heat tools and extensions. Rather than battling her hair, she has grown to respect its natural tendencies, allowing it to behave more freely when away from the spotlight.
Her awareness of hair health deepened after encountering periods of thinning and hair loss, which she attributes to stress and the passage of time. She explains:

“As women, we all go through hair changes at some point,”
Jennifer Aniston, actress and entrepreneur
and adds,
“We used to think of beauty as outside in… now we realize it’s really from the inside out.”
Jennifer Aniston, actress and entrepreneur
This holistic approach underpins her commitment to creating nourishing hair-care solutions that address root causes rather than just cosmetic fixes.
Fans’ Demand and Personal Experience Shape LolaVie’s Volumizing Products
Aniston reveals that the volumizing shampoo and conditioner were primarily developed in response to feedback from customers and friends with fine, limp hair who desired products that genuinely add body:
“I have fine hair. My hair is limp,”
Jennifer Aniston, actress and entrepreneur
She explains this need drove the product development direction, particularly following the success of LolaVie’s Peptide Plumping Volume Spray, beloved for its nourishing yet volumizing effect without drying the hair.
Understanding Hair Volume: Jennifer Aniston’s Favorite Styles
Despite her reputation for full-bodied hair, Aniston prefers volume that feels natural and touchable over heavy styles. She distinguishes her ideal look from “old school pageant hair,” favoring hair that moves freely and avoids stiffness or crunchiness. She emphasizes:
“I don’t like big hair. I don’t like giant, old school pageant hair, as they say. I think it’s just about having really beautiful movement and bounce, and that you can touch and run your hands through.”
This perspective informs both her personal styling and the products she endorses.
Expert Techniques and Innovative Ingredients Behind the Volume Boost
Throughout her career, Aniston’s hairstylist Chris McMillan has contributed to her signature look by applying specific volume-enhancing methods. One secret is hairspray applied at the roots for lift, although Aniston prefers to avoid this due to drying effects on her hair. To overcome this, the LolaVie team developed a volume spray designed to deliver uplift without causing dryness.
Chris McMillan often uses a round brush to over-direct at the crown, creating natural volume that complements the product line’s effects.
The concept of “skinification” has also influenced LolaVie’s approach, treating the scalp with similar care as skin. Aniston has embraced this idea after educating herself on scalp health, learning that follicles can become clogged like pores, impeding hair growth. Incorporating peptides that support the scalp barrier and follicle nourishment has become central to the product formulations.
Promoting a Holistic View of Beauty and Hair Wellness
Jennifer Aniston ties the improved hair-care range to a broader wellness movement that connects inner health with outer appearance. She stresses the importance of avoiding harsh chemicals and embracing plant-based ingredients for long-term hair vitality. Her philosophy rejects quick fixes in favor of sustained, gentle care:
“With LolaVie, it’s very important for our products to be natural and not have all of those nasty ingredients that, over time, cause damage and break your hair. It’s essentially gentle, plant-based products that support your healthy hair over time.”
She highlights that nourishing hair externally goes hand in hand with maintaining health from within, aligning with a growing trend that combines beauty and wellness.
How Playing Alex Levy on The Morning Show Affects Jennifer Aniston’s Hair Routine
Aniston’s role as anchorwoman Alex Levy on The Morning Show involves a distinctive, polished hair look reminiscent of classic newscaster styles. While she enjoys the character’s signature blow-dried volume, her own daily hair routine remains simple. She opts for full blow-drys combined with hot rollers or Velcro rollers to create lasting lift and manageability:
“It’s incredible, and it really does last for days. It’s also such a time saver, because for me to have to wash and blow-dry my hair on that show every day…the wear and tear is too much.”
This approach allows her to balance professional demands with hair health, reducing damage caused by frequent styling.
The Significance of Jennifer Aniston’s Volumizing Initiative for Hair Care
Jennifer Aniston’s latest volume-focused products represent a meaningful step in addressing common hair concerns related to aging, stress, and fine texture. By combining expert styling knowledge, innovative ingredients, and a holistic wellness approach, the Peptide Plumping Volume Shampoo and Conditioner offer a science-backed solution for those seeking lasting body without damaging effects.
This launch not only reinforces Aniston’s status as a beauty influencer but also reflects a shift in industry attitudes toward more natural, sustainable hair care that nurtures scalp and strand health alike. As consumers become increasingly aware of the connection between internal wellness and external beauty, products like these may pave the way for a broader redefinition of hair care routines in the future.