Julia Fox expands her diverse career by embodying the role of “Agent Fox” in Agent Provocateur’s Autumn/Winter 2025 campaign, linking her to the brand’s iconic lingerie legacy. Photographed at New York’s Manner Hotel, the campaign merges Fox’s provocative history with her ongoing rise in fashion and film, notably while she promotes the Jordan Peele-produced thriller HIM.
Julia Fox’s Bold Transformation for Agent Provocateur
The actress, known for her daring style and strong presence, returns to lingerie imagery that aligns with her public persona, embracing the moniker “Agent Fox” in this new campaign. Her connection to themes of power and control is underscored by her personal past. At 18, Fox pursued work as a dominatrix in Manhattan, sharing candid reflections in her memoir Down the Drain:
I pull what I think is a good photo off my Facebook page and begin tapping away at the keyboard,
she recalls.
I don’t have experience as a dominatrix but I certainly have some experience in hating men.
Her familiarity with lingerie is well-documented, having worn striking designs in projects such as Uncut Gems and memorable fashion moments including her minimalistic appearance at an Oscars after-party. With this campaign, joining Agent Provocateur was a long-held aspiration. She expresses the brand’s empowering ethos candidly:
The brand has a legacy of celebrating and empowering women and their bodies, and when I shot this collection, I felt it immediately; on set I felt strong, sexy and totally in control,
Fox explains.
I also really had some fun with it.
Fashion Month Progress and Noteworthy Collaborations
As autumn fashion weeks reach their climax, Paris showcases several major designer unveilings following earlier debuts in Milan and London. Notable appearances include Jonathan Anderson’s first Dior collection, Miguel Castro Freitas’s fresh vision at Mugler, and the joint creations of Jack McCollough and Lazaro Hernandez for Loewe. These events highlight a dynamic season full of innovation and homage to fashion heritage.
Marc Jacobs and A.P.C. Join Forces for Retro Capsule
French essentials label A.P.C. has partnered with Marc Jacobs for an 80s-inspired capsule collection featuring 26 pieces. This collaboration melds A.P.C.’s clean, minimalist style with Jacobs’s nostalgic college-themed aesthetic, evoking cinematic icons such as The Breakfast Club but with a refined luxury edge.
Dover Street Market’s Artistic Homage to Georgia O’Keeffe
The new courtyard installation at Dover Street Market Paris celebrates American artist Georgia O’Keeffe’s floral masterpieces. Curated by Comme des Garçons founder Rei Kawakubo, the exhibit situates O’Keeffe’s work as a central artistic influence within the retail space, reflecting ongoing intersections between fashion and fine art.
Louther and Carhartt WIP Reimagine Workwear
London Fashion Week saw the reveal of a collaborative capsule collection between Louther and Carhartt WIP, recently launched exclusively at Dover Street Market. This six-piece set deconstructs traditional workwear aesthetics, fusing utility with contemporary streetwear influence to create fresh wardrobe essentials.
Jimmy Choo and Conner Ives Release New Animal-Print Collection
Designer Conner Ives has joined forces with Jimmy Choo’s creative director Sandra Choi over the past two years, culminating in the Gloria capsule collection. Featuring coveted animal-print stilettos, this collaboration transforms bold footwear into accessible luxury items now available for purchase.
Julia Fox’s role with Agent Provocateur as “Agent Fox” not only furthers her multifaceted career but also represents a moment of creative empowerment linking fashion, personal history, and cinematic aspirations. Her collaboration with renowned photographer Greg Williams and the brand’s emblematic style reinforces Agent Provocateur’s dedication to bold, confident femininity. Meanwhile, the ongoing flux within fashion weeks across major cities continues to introduce fresh designer perspectives and innovative partnerships, setting the tone for upcoming seasons in style and cultural expression.
