Filmmaker Sofia Coppola and actor Jacob Elordi reunited for a distinct Cartier campaign in New York City. This project marked Elordi’s debut as a Cartier ambassador and centered on the launch of the LOVE Unlimited collection. The campaign aimed to highlight the different facets of the new design alongside the original LOVE bracelet through a creative narrative.
Artistic Vision and Campaign Concept
The campaign captures Jacob Elordi in a dual exploration of both the city’s vibe and emotional depth, with photographs directed by Coppola herself. It merges the aesthetic influences that inspired the LOVE bracelet with Sofia Coppola’s signature creative style. Isabella Elordi, Jacob’s sister and a photographer, contributed with behind-the-scenes images that add a personal dimension to the project.
Intent Behind the Imagery and Mood
Sofia Coppola described the approach to the shoot as intentionally casual and intimate. She aimed to create an atmosphere reflective of a romantic weekend in New York, where the focus is on simply being together.
“It was great to see Jacob and shoot him in an easy, casual way. I thought since it’s for love, that it should feel close to him and didn’t want it to be too ‘professional’. It’s an idea of a romantic weekend in NY with Jacob, when you’re with someone you love and you don’t want to do much but just hang out…with the skyline of NY out the window, full of possibilities,”
Coppola shared.
Significance of the Partnership and Cultural Tribute
Jacob Elordi, an Australian actor, expressed his enthusiasm about collaborating once again with Sofia Coppola on the campaign, emphasizing the collection’s homage to love and New York’s artistic spirit.
“It’s my great pleasure to work with Sofia again on the new Cartier LOVE bracelet. It pays tribute to love, and the artistic spirit of New York and the movies inspired by it,”
he said. The campaign offers an evocative glimpse into the modern romance and creative energy that underpin the Cartier LOVE Unlimited collection.
