Tiffany & Co. has launched its latest holiday campaign, “Love Is a Gift,” starring actress and global House ambassador Anya Taylor-Joy. The campaign, set during the holiday season, showcases Taylor-Joy in multiple iconic international locations, including New York City, London, and Tokyo, celebrating moments of love through the exchange of Tiffany’s signature Blue Boxes. Central to the campaign is the theme that love itself is the most precious gift, aligning perfectly with Tiffany & Co.’s reputation as a premier destination for meaningful gifts and expressions of affection.
Expressions of Love Across the Globe
Throughout the campaign, Anya Taylor-Joy is seen wearing key pieces from Tiffany’s collections such as HardWear, Lock, T, and Knot, as well as introducing designs from the new Bird on a Rock collection. A white satin ribbon, symbolizing connection and love, guides her journey as she unwraps moments of love, encompassing romantic, familial, and self-love. The visuals capture intimate experiences across diverse backdrops, illustrating love in its many forms and highlighting Tiffany Blue Box as a symbol of treasured giving.
The Campaign’s Poignant Conclusion in Manhattan
The narrative comes full circle in Manhattan’s snow-covered streets, outside The Landmark, where Taylor-Joy’s voice-over reflects on love’s significance. She states,
And whether shared with another or with ourselves, love, in all its facets, is the most precious gift of all.
This closing statement underscores the campaign’s heartfelt message, emphasizing Tiffany & Co.’s commitment to celebrating universal love during the holiday season.
