Jesse Eisenberg amazed crowds in New York City with a spontaneous magic act to promote the upcoming release of Now You See Me: Now You Don’t. The actor, known for portraying Danny Atlas, the leader of the Four Horsemen, performed on the streets as part of a campaign leading up to the film’s theatrical debut on November 14, 2025.
Captured on video shared by DiscussingFilm on X/Twitter, Eisenberg’s pop-up show featured real magician Noah Levine, who collaborated with the actor. Before the event, fans received a simple flyer displaying the Four Horsemen’s emblem and details about when and where to witness a special magic trick by Jesse. The actor’s card trick captivated the crowd, but the biggest surprise came when Eisenberg revealed that attendees were being gifted tickets to an early screening of the new movie, sparking cheers and enthusiastic reactions from the audience.
A Unique Approach to Movie Promotion on NYC Streets
Jesse Eisenberg took to the streets of New York City to personally engage with fans and create buzz for Now You See Me: Now You Don’t. This stunt complements an extensive marketing campaign by Lionsgate. Earlier, a Times Square billboard countdown led to the release of the film’s first trailer. Fans who called a number on the billboard gained access to the trailer and, unexpectedly, a chance to receive cash prizes. The studio ultimately handed out $250,000 in digital payments, which stirred significant social media activity. Although it remains to be seen how these efforts will translate into box office success, the campaign has clearly generated considerable excitement.
Returning Cast Members and Anticipated Performances
The returning cast includes Jesse Eisenberg as J. Daniel Atlas, Woody Harrelson as Merritt McKinney, Dave Franco as Jack Wilder, and Isla Fisher as Henley Reeves. These actors reprise their roles in what is expected to be another thrilling installment of the heist and magic franchise, with the Four Horsemen continuing their daring exploits.
This blend of real magic on the streets and cinematic illusion highlights Eisenberg’s commitment to connecting with fans while promoting the film. By delivering a memorable live magic experience, Eisenberg and the team have set an engaging tone for the film’s release and strengthened anticipation among audiences nationwide.
Jesse Eisenberg performed a magic trick to strangers in the middle of New York City.
He then gave everyone watching a ticket to the first-ever screening of ‘NOW YOU SEE ME: NOW YOU DONT’. pic.twitter.com/hcpnZod85w
— DiscussingFilm (@DiscussingFilm) October 27, 2025
Flyers featuring the Four Horsemen logo from 'Now You See Me' are popping up all over NYC 🗽
It's rumored that Jesse Eisenberg will perform a magic trick this Saturday at Tompkins Square Park 🪄 pic.twitter.com/Kd12tb9DKq
— Culture Crave 🍿 (@CultureCrave) October 21, 2025
