Ben Affleck’s creative work with Dunkin continues as he directs a new high-profile commercial in Los Angeles, assembling an impressive lineup of celebrities such as Jennifer Aniston, Tom Brady, Matt LeBlanc, Jason Alexander, Ted Danson, and Alfonso Ribeiro. The Ben Affleck Dunkin commercial builds on the brand’s recent strategy of using pop culture icons to capture public attention and strengthen its presence in entertainment advertising.
Affleck Expands His Role in Dunkin Promotions
Since his surprise appearance in a 2023 commercial filmed at a Massachusetts Dunkin location, Ben Affleck’s connection to the coffee and donut giant has become a recurring theme in popular culture. In that campaign, Affleck worked the drive-through window, delighting unsuspecting customers, and ending the spot with a cameo from Jennifer Lopez. The ad drew major attention online and during the Super Bowl broadcast, elevating Dunkin’s visibility on a national level.
Affleck returned in 2024 with “The DunKings,” a comedic, two-part commercial highlighted by a fictional boy band in matching tracksuits and a humorous role for former New England Patriots quarterback Tom Brady. These campaigns, often full of self-deprecating humor and local Boston flavor, further cemented Affleck’s unique contribution to Dunkin’s marketing efforts and generated strong engagement from fans across social media.
An All-Star Cast Joins the Latest Campaign
The new project reported by Page Six brings together actors and personalities from various corners of television and sports. Jennifer Aniston and Matt LeBlanc bring instant recognition from their days on the sitcom Friends, while Jason Alexander and Alfonso Ribeiro represent a different era of network television. Ted Danson, best known for his role on Cheers—a show closely associated with Boston—provides another layer of nostalgia and local connection.
Affleck’s decision to direct and produce this commercial moves his involvement beyond simply appearing on-screen, suggesting a larger creative influence over Dunkin’s message and style. Dunkin has not publicly commented on the project, nor have representatives for any of the celebrity cast, leaving fans to anticipate how this blend of talent will translate into the finished product.
Celebrity-Focused Campaigns Reflect Changing Brand Tactics
Dunkin’s embrace of celebrity ensemble advertising signals a broader shift toward campaigns that are energetic and personality-driven, particularly around major broadcast events like the Super Bowl or key awards shows. The inclusion of well-known figures from different entertainment backgrounds helps Dunkin stand out amid fierce competition and shifting cultural trends.
Affleck’s ongoing partnership has given Dunkin a comedic and approachable identity, supported by strong fan reactions and a sense of nostalgic fun. Whether or not the new commercial becomes a centerpiece during a major television event or is part of a broader national campaign, it shows that Dunkin remains committed to leveraging humor, familiar faces, and shared cultural references to keep their brand fresh and engaging.
As Dunkin continues to collaborate with high-profile talent like Affleck and his fellow actors, and with the increasing scale and creativity behind each campaign, the brand’s place at the intersection of entertainment and marketing only grows stronger.
