At the Sundance Film Festival, Oscar-winning actor and writer Riz Ahmed premiered the first three episodes of his upcoming six-part TV series, Bait, set to launch on Prime Video on March 25. The show, exploring the struggles of Shah Latif, an actor whose life changes after a James Bond audition, highlights themes central to the artist’s own experiences with auditions, capturing the pressure and emotional toll involved. Riz Ahmed Bad Auditions serve as the focal point in this revealing portrayal of the entertainment industry.
Behind the Scenes of Bait and Its Sundance Debut
Bait marks a notable project from Ahmed, depicting the often agonizing process actors endure, while blending moments of humor and tension. The Sundance premiere featured three episodes, which Ahmed described as “interesting” in their reception. Comedy reactions were mixed, with laughter emerging in unexpected moments yet absent in others, reflecting the unpredictable nature of audience responses.
Co-creator and comedian Guz Khan, known for his work on the BBC series Man Like Mobeen, shared his perspective on the audience’s reaction. He noted cultural nuances in humor, saying,
“Compared to a lot of screenings that I’ve been to for comedy, it was a lot, man. And some of it is very U.K., and the vernacular is very different and people, it’s very specific. And that’s about as happy as you can be, mate. Lovely job.”
The Emotional Weight of Constantly Auditioning
The core inspiration behind Bait stems from the sensation that life often resembles an ongoing audition. Ahmed elaborated,
“The inspiration was this feeling that a lot of us have, which is that sometimes life feels like one big audition. You’re always trying to prove yourself to people and people you don’t know, strangers online or people in your past, or prove yourself to you. And that can be exhausting. It can drive you crazy and it can push you to the edges of your relationships and your family. And that’s what the show’s about.”
Ahmed openly shared how auditions have left deep impressions on him.

“I’m scarred by most of them, to be honest. I mean, auditioning is something that can be quite brutal and so often you’re just not right energetically for it, it doesn’t matter how well you perform it. I was never very good at auditioning. My ‘Star Wars’ audition, I sent in 16 different tapes for the same scene. The director made a mistake of giving me their email address, and so I just didn’t stop. Next day I didn’t hear, I just sent another three. It was so insane. I think on the ‘Star Wars’ DVD extras, they’ve got them.”
Khan also recounted his audition struggles, especially in comedy.
“I think the last physical audition I went to, it was with a casting director that I knew. So that always makes things much easier when you know an individual,”
he said.
“But I remember just looking at the page that was in front of me and looking back at her and the other people that were there and I was like, ‘Yeah, I don’t think this is going to go very well, shall we just get on?’ Didn’t get the job. And I decided after that, man, for as long as we’ve been in the game, especially as a comedic actor, there’s a body of work out there. You can kind of see what we do and if it’s something that you’d like to collaborate on and talk about, that’s better for me. I’m so s–t at auditions. Who knows? You’re sitting in front of people you’ve never really met before. What do you want? I don’t know what you want.”
A Double Act as the Next James Bond: A Bold Proposal
When asked about who they think should take on the next James Bond role, Ahmed proposed a unique idea: a double act. He explained,
“I think we should do it as a double act. It would be like ‘Bad Boys,’ or ‘Lethal Weapon.’”
Khan agreed enthusiastically, stating,
“So basically what we want to make, which I completely agree with you on, is ‘Bad Boys.’”
Ahmed added humorously,
“No, it would be 007. We’d say all the lines together at the same time,”
emphasizing the concept as “Double the power.” This playful suggestion reflects their desire to challenge traditional casting norms while injecting fresh energy into the iconic character.
Implications of Bait and Riz Ahmed’s Candid Audition Stories
Bait arrives as a bold, exploratory series that interweaves humor with the intense realities of acting, providing insight into the psychological strain of auditions as seen through the eyes of Riz Ahmed and Guz Khan. Ahmed’s openness about his own audition challenges underscores the emotional complexity inherent in pursuing acting careers, particularly within a competitive industry. The series’ release on Prime Video promises to engage audiences with its relatable themes and innovative storytelling.
The unique approach to the James Bond idea, discussed by the duo, hints at a willingness to reimagine iconic roles and diversify representation in mainstream media. As the series unfolds, viewers can expect an honest and nuanced look at the performing arts world, marked by perseverance, identity struggles, and moments of levity amid tension.
