Sydney Sweeney may be criminally charged after hanging bras on the Hollywood sign as part of a promotional stunt for her lingerie brand. The incident occurred recently when Sweeney and her team were seen climbing the sign and attaching lingerie items without proper authorization.
Details of the Lingerie Promotion and Video Release
The actress posted a video on Instagram showing her team driving towards the landmark with bags full of lingerie. In the footage, Sweeney is seen laughing as she climbs the 45-foot-tall sign to hang multiple bras. She noted,
“we’re gonna get caught at this rate.”
The video acted as an advertisement for her new brand, SYRN, which is supported by billionaire Jeff Bezos.
Permit Issues and Unauthorized Actions at the Site
Although Sweeney reportedly secured a permit to film at the location, authorities say she did not obtain permission for the stunt involving the hanging of lingerie. The Hollywood sign is under the control of the Hollywood Chamber of Commerce, which owns the intellectual property rights and requires licensing for any access. Climbing the sign is prohibited, with the area regularly guarded by the Los Angeles Police Department, Fire Department, and park rangers.
Legal Consequences and Official Responses
Trespassing on the Hollywood sign can lead to misdemeanor charges, including up to six months in jail and fines reaching $1,000. The Hollywood Chamber of Commerce has not filed a police report but is still reviewing the situation. Steve Nissen, the Chamber’s President and CEO, stated,
“The production involving Sydney Sweeney and the Hollywood Sign was not authorised by the Hollywood Chamber of Commerce nor did we have prior knowledge of it.”
Implications for Sydney Sweeney and Next Steps
This incident highlights the risks celebrities face when engaging in unauthorized activities at protected landmarks. Legal experts suggest that if charges are filed, Sweeney could face serious penalties. The investigation by the Hollywood Chamber of Commerce is ongoing, and any decisions about prosecution or fines will likely follow as the situation develops.
