Sydney Sweeney’s recent Hollywood stunt has drawn attention not just for its boldness but also for potential legal issues. The 28-year-old actress staged a promotional event at the Hollywood Sign, draping dozens of bras over the famous letters to promote her lingerie brand. This incident, which took place under cover of darkness, has raised questions about trespassing and vandalism charges due to the lack of proper authorization.
Details of the Incident and Response from Authorities
Footage obtained by TMZ shows Sweeney and her team hanging several clotheslines of bras on the Hollywood Sign, a landmark protected by strict regulations. The Hollywood Chamber of Commerce, which controls the intellectual property rights of the sign, confirmed that no permission or license had been granted for this production. Steve Nissen, President and CEO of the Hollywood Chamber of Commerce, stated explicitly that neither the chamber nor anyone involved sought authorization for this commercial activity.
Despite the stunt being widely visible and filmed professionally, Los Angeles police had not filed any report related to the incident as of Monday afternoon. Sweeney herself posted a video of the event on Instagram, linking it to her new lingerie line, SYRN by Sydney Sweeney.
Official Statements Highlight Legal and Property Rights Issues
Steve Nissen issued a clear message regarding the unauthorized use of the Hollywood Sign for commercial purposes:
“The production involving Sydney Sweeney and the Hollywood Sign, as reported by TMZ, was not authorized by the Hollywood Chamber of Commerce nor did we have prior knowledge of it. The Hollywood Chamber of Commerce owns the intellectual property rights to the image of the Hollywood Sign, so that anyone intending to use and/or access the Hollywood Sign for commercial purposes must obtain a license or permission from the Hollywood Chamber to do so. The Hollywood Chamber of Commerce did not grant a license or permission of any kind to the production involving Sydney Sweeney as reported by TMZ, nor did anyone seek a license or permission from the Chamber for that production.” – Steve Nissen, Hollywood Chamber of Commerce President and CEO
When questioned about possible next steps to resolve the situation or pursue legal action, the chamber replied that investigations are ongoing to determine how and under what authority the production accessed the site.
“We are still investigating how and under what authority (if any) the production accessed the site.” – Hollywood Chamber of Commerce representative
Potential Consequences and Next Developments
The bras were reportedly removed shortly after the filming wrapped up, but the stunt’s repercussions may continue. The lack of permission to use the Hollywood Sign for commercial activity places Sweeney and her team at risk of facing charges related to trespassing or vandalism. The response by the Hollywood Chamber of Commerce signals a firm stance on protecting the site’s intellectual property and physical integrity. The situation remains under review as authorities weigh their legal options, highlighting the tensions between promotional creativity and regulatory boundaries in Los Angeles.
