Andy Samberg and Elle Fanning are the newest celebrities chosen to star in Hellmann’s Super Bowl commercial set to air in 2026. The Elle Fanning Super Bowl commercial features Samberg adopting the character of Meal Diamond, a musical deli performer who entertains with a song titled Sweet Sandwich Time. Throughout the ad, he playfully adds Hellmann’s mayonnaise to customers’ sandwiches, including a scene with Fanning’s character at the deli.
A Collaborative and Energetic Shoot
Elle Fanning recently spoke about working alongside Andy Samberg, highlighting the lively and unpredictable nature of his performance style. She remarked on the challenge of keeping pace with him, sharing,
“It was a nice challenge to work with Andy because he’s so incredible and fast paced, and you have to really up your game with him, because you never really know what he’s going to do or going to say,”
during an interview with Variety.
Hellmann’s Continues Its Tradition of Star-Studded Super Bowl Ads
This marks the sixth consecutive year Hellmann’s has launched a commercial during the Super Bowl. Last year’s spot reunited Meg Ryan and Billy Crystal in a nostalgic tribute to their memorable scene from When Harry Met Sally, which also featured Sydney Sweeney. Hellmann’s ads have previously included well-known talents like Kate McKinnon and Pete Davidson, maintaining a consistent presence in this major advertising event.
Other Notable Super Bowl Commercials This Year
In addition to Fanning and Samberg’s Hellmann’s spot, Emma Stone appears in her inaugural Super Bowl commercial. She teams up with director Yorgos Lanthimos for an ad promoting Squarespace, adding to the high-profile celebrity line-up featured during this year’s broadcast.
Significance and Anticipation for the 2026 Super Bowl Ads
The inclusion of Elle Fanning alongside Andy Samberg in the Hellmann’s commercial reflects the brand’s ongoing commitment to creative, star-driven advertising during the Super Bowl, a key moment for viewer attention and brand impact. Fans and viewers can look forward to a blend of humor, music, and celebrity charm in the upcoming commercial, building excitement for both the game and its advertising spectacle.
