Emma Stone is joining forces once again with director Yorgos Lanthimos for her debut in a Super Bowl advertisement, marking Squarespace’s twelfth appearance in the game’s commercial lineup. The partnership, known for their critically acclaimed work, will debut a dramatic ad during the event on Sunday, February 8, capturing attention with its emotional intensity and cinematic style. The collaboration highlights the actress’s evolving prominence in high-profile campaigns while continuing her creative journey with Lanthimos.
The Story Behind the Ad Teaser and Its Artistic Elements
On January 27, Squarespace unveiled a black-and-white teaser for their upcoming commercial, titled Unavailable. The short preview features Emma Stone, visibly emotional and breathing heavily with tears in her eyes. The scene then shifts to a suspenseful view of a mysterious building perched on a small island, setting an eerie and captivating tone. Composer Jerskin Fendrix contributed to the ad’s haunting atmosphere by collaborating with Lanthimos’s team to craft avant-garde music that heightens the suspense and emotional impact for viewers.
Although the teaser lasts just 15 seconds, a fuller version of the commercial—both a 30-second spot for game day and an extended 90-second cut—was filmed in London and will be released on the day of the Super Bowl. This longer installment promises to deliver a deeper, more immersive experience that complements the teaser’s chilling mood.
Emma Stone’s Achievements and Connection with Director Lanthimos
This commercial follows Stone’s critically praised reunion with Lanthimos in their latest film, Bugonia, for which she earned a Best Actress Oscar nomination. Playing a powerful pharmaceutical CEO kidnapped by conspiracy theorists, Stone became the youngest woman ever to reach seven Oscar nominations across her career, surpassing the previous record held by Meryl Streep, who received her seventh nod at age 38. Stone’s transformation for the role was remarkable, as she surprised audiences by shaving her head, revealing her dedication to authenticity.
Emma Stone expressed deep gratitude for her collaboration with Lanthimos, stating,
“Thank you to the Academy for these nominations and to everyone who poured their hearts into Bugonia,”
and
“None of this exists without our director, Yorgos. I am forever grateful for our creative partnership and friendship.”
She also praised her co-star and team, saying,
“I share this recognition with the beyond brilliant Jesse Plemons and our remarkable cast, crew and producers,”
adding,
“To be in the company of all of these incredible nominees is a true honor, and I’m deeply thankful.”
The Personal and Artistic Impact of Stone’s Transformation
Stone’s bold decision to shave her head for Bugonia was a deeply personal experience, inspired in part by her mother Krista’s battle with hair loss during chemotherapy. While keeping the change a secret until the film’s release, Stone described the process as liberating, reflecting on her mother’s strength. She shared,
“It was actually one of the greatest experiences of my life, very freeing, and it’s just hair,”
and humorously added,
“I thought it would be longer by now, but it’s just hair!”
Anticipation Builds for the Super Bowl Spot’s Impact
The collaboration between Emma Stone and Yorgos Lanthimos on this Super Bowl commercial generates significant interest due to their past artistic successes and the ad’s striking teaser. Squarespace’s choice to place this emotionally charged and enigmatic campaign in the midst of the biggest football event promises to captivate millions of viewers. As audiences prepare for the Super Bowl broadcast, anticipation grows for the full reveal, which will likely leave a lasting impression and further elevate Stone’s profile in both film and advertising landscapes.
