Lewis Pullman stars alongside Kurt Russell in Michelob Ultra’s commercial for Super Bowl LX, an opportunity Pullman immediately recognized as a perfect fit. Reflecting on the project with PEOPLE Magazine, Pullman emphasized the campaign’s appeal and the seamless alignment with his values.
Admiration for the Brand and Creative Team
Pullman expressed strong appreciation for the brand behind the campaign, sharing his personal connection to Michelob Ultra.
First of all, I love Mich Ultras. They’re one of my favorite beers of all time,
he said.
He also praised the creative leadership, highlighting the involvement of director Joseph Kosinski and co-star Kurt Russell.
And then Joseph Kosinski is directing. I’ve worked with him on Top Gun. And then Kurt Russell is in it. I love him.
The Campaign’s Core Message of Mentorship and Competition
Pullman underscored the deeper themes promoted by the commercial, which emphasize mentorship and healthy competition as positive forces in life.
He described the campaign’s message and its relevance in today’s world, focusing on how competition can inspire growth and improvement.
One, a reminder of how healthy, friendly competition is actually an energizer in this life, and it’s a gift.
It’s something that propels us forward and makes us do better than we thought we could. And I think reminding ourselves of that and finding that in our daily lives can be an important reminder.
Pullman also highlighted the value of seeking guidance and mentorship, encouraging vulnerability in building those connections.
And then also being vulnerable enough to seek a mentor. Sometimes people think they don’t need a mentor or they’re too embarrassed to seek a mentor. And I think that that’s one of the most beautiful relationships that you can find in this life,
he concluded.
Significance of the Campaign’s Message for Viewers
This Michelob Ultra commercial not only features prominent talents like Lewis Pullman and Kurt Russell but also delivers a hopeful message about the power of competition and mentorship. By bringing attention to these themes during a major event like the Super Bowl, the campaign aims to inspire audiences to embrace growth, connection, and mutual support in their lives. The collaboration between the actors and creative team, led by Joseph Kosinski, underscores the spot’s impactful storytelling and emotional depth.
