Earlier this week, Pete Davidson appeared on
“The Tonight Show Starring Jimmy Fallon”
wearing a pair of unreleased Under Armour sneakers, drawing attention to his collaboration with the brand. Known for his casual look, Davidson complemented his outfit—a black crewneck sweater and medium-wash blue jeans—with these new shoes, teasing fans about the latest addition to the Under Armour lineup.
Details and Design of the New HB-Lo Sneakers
The sneakers Davidson debuted are called HB-Lo, exemplifying Under Armour’s evolving design approach. Inspired by basketball, these shoes are crafted for all-day wear, featuring cushioning and a plush sockliner to ensure comfort on and off the court. The actor showcased a unisex colorway blending white and ardeen green, accented with black trimming along the shoe.
Constructed with premium leather uppers, the HB-Lo shoes offer durability and a distinctive look thanks to a pronounced TPU logo. Additional comfort is provided by a textile heel reinforced with extra foam padding. The chunky rubber outsole guarantees enhanced traction and durability suitable for various surfaces. These sneakers will launch on February 4 with a retail price of $100, and will be available through Under Armour’s official website and select stores.
Davidson’s Growing Association with Under Armour Footwear
Since 2025, Davidson has become an unofficial ambassador for Under Armour sneakers. He was first seen promoting the UA Sola, the brand’s lifestyle footwear line, frequently wearing them during media appearances for his film The Pickup.
Recently, Davidson—who has become a father—wore a pair of the UA Sola sneakers to the premiere of The Pickup, where he accompanied girlfriend Elsie Hewitt. The sneakers featured a multi-colored palette with white, cream, baby blue, silver, and yellow details, contrasted by a rubber sole. He paired the shoes with a Sergio Tacchini tracksuit, embodying a trendy dad shoe aesthetic on the red carpet.
How Davidson’s Collaboration Reflects Under Armour’s Strategy
Davidson’s involvement underscores Under Armour’s efforts to expand its footprint in lifestyle sneakers, moving beyond athletic footwear. The basketball-inspired HB-Lo sneaker combines style with functionality, appealing to consumers looking for versatility. This partnership may influence how the brand is perceived within the casual sneaker market and could offer momentum for future releases tied to high-profile figures like Davidson. The combination of on-trend designs and celebrity endorsements suggests Under Armour is targeting a broader audience with their new line.
