Taika Waititi Steals Show in Top Super Bowl 2026 Ads

The countdown to Super Bowl LX is underway, bringing anticipation not only for the matchup between the New England Patriots and Seattle Seahawks but also for the highly awaited commercials. Among the lineup, the Taika Waititi Super Bowl Ads have quickly captured attention, promising memorable moments during the February 8 broadcast on NBC.

Previewing the Super Bowl LX Entertainment and Commercial Highlights

As fans prepare for the game, excitement builds around scheduled performances, with Green Day opening and Bad Bunny headlining the halftime show. The commercials will punctuate the broadcast, offering viewers brief interludes during the intense football action. Many companies have debuted teasers or early ads to warm up audiences for the full commercial slate set to air live.

This year’s advertisement roster features prominent figures, including Taika Waititi playing a therapist, Sabrina Carpenter promoting Pringles, and Elijah Wood starring in Skittles promos. These star-powered ads add an extra layer of anticipation for viewers eager to see creative storytelling combined with celebrity appeal during Super Bowl LX.

Memorable Commercials to Watch During the Big Game

Among the 14 standout commercials revealed so far, each showcases unique concepts and familiar faces. Highlights include:

14. Totinos Pizza Rolls’ “Somehow Chazmo Returns?” – This ad returns with a playful nod to its previous installments.

13. Fanatics Sportsbook enlists Kylie Jenner to draw attention to sports betting.

Taika Waititi
Image of: Taika Waititi

12. Emma Stone stars in Squarespace’s “Unavailable” teaser, bringing humor to a relatable scenario.

11. Danny McBride and Keegan-Michael Key team up for State Farm, creating a comedic duo for the insurance giant.

10. Bud Light pairs Peyton Manning and Post Malone in a campaign blending sports and music culture.

9. Kathryn Hahn takes on “The Big Hill for OIKOS, injecting energy into the yogurt brand’s promotion.

8. Guy Fieri’s “A Little Buzz” commercial for Bosch taps into his culinary fame for a kitchen appliance spot.

7. Budweiser pays tribute to tradition with the Clydesdales in “Stable” teaser.

6. Sabrina Carpenter offers a charming “Love at First Bite” for Pringles, combining music and snacking.

5. Matthew McConaughey and Bradley Cooper’s “Jogging” for UberEats presents an amusing take on delivery services.

4. Ben Stiller and Benson Boone harmonize in an Instacart advertisement, blending music and convenience.

3. Elijah Wood stars as the colorful face of Skittles, delivering vibrant and playful appeal.

2. Kurt Russell mentors Lewis Pullman as a ski “instructor” for Michelob ULTRA, mixing humor with outdoor lifestyle branding.

1. Taika Waititi leads a touching spot called “The Choice” for Pepsi, featuring a polar bear and exploring heartfelt themes through his signature style.

What to Expect and Why These Ads Matter

Super Bowl advertisements often offer a glimpse into cultural trends, and this year’s lineup reflects both star power and creative storytelling aimed at captivating millions of viewers. With Taika Waititi’s performance standing out, the interest in his Super Bowl ads signals a hope for commercials that balance entertainment with emotional resonance. As the big game approaches, these ads will likely drive conversations, boost brand recognition, and heighten the viewing experience on NBC, Peacock, and Telemundo.

Super Bowl LX will air Sunday, February 8, at 6:30 p.m. ET/5:30 CT, promising not only a high-stakes football match but also a showcase of some of the most talked-about commercials in recent memory.