Dunkin’ Donuts announced its return to the Super Bowl advertising lineup during the Grammys on Sunday, featuring the brand’s avid supporter Ben Affleck. The preview, titled No One Can See This, showcases a nostalgic setup with Affleck sharing a rare ’90s clip and seeking feedback from fellow stars Matt LeBlanc, Jennifer Aniston, and Jason Alexander.
Jennifer Aniston Reacts to Affleck’s Awkward Footage
The commercial teaser opens with Affleck ejecting a VHS tape called Network Pilot ’95 v3 and asking his famous friends for their thoughts on the footage. Aniston immediately expresses discomfort, prompting Affleck to defend the clip as intentionally “cringe.”
“Hear me out. What’s hot now? Cringe. I have monster cringe. Golden cringe,”
Ben Affleck says.
Jason Alexander also comments, incredulous that this man directed the Best Picture-winning film Argo.
“No one, no one can see this,”
Aniston pleads.
Affleck reassures her that the video will only air once during the big game.
Affleck’s History of Dunkin’ Super Bowl Commercials
This new advertisement continues a growing tradition of Affleck starring in Dunkin’ commercials during the Super Bowl. In 2024, during Super Bowl LVIII, Affleck appeared in a dynamic spot wearing a DunKings tracksuit with Matt Damon and Tom Brady. That commercial, dubbed the Boston Massacre, humorously invaded the music studio of his then-wife Jennifer Lopez, much to her chagrin. The ad also featured hip-hop artists Jack Harlow and Fat Joe.
The following year, Affleck assembled a different lineup, including his brother Casey Affleck, Boston native Jeremy Strong, and actors Jason Mewes and Kevin Smith, replacing Brady and Damon.
Introducing the New DunKings Squad and Rival Roast Battle
The 2025 commercial advanced the DunKings narrative as the reformed boy band prepared for a roast battle against a competing coffee brand. A young fan questions the absence of Matt Damon and Tom Brady in the group.
“This ain’t the DunKings. Where the hell are Matt and Tom?”
the fan asks.
Affleck responds in his unmistakable Boston accent:
“Forget them suckas. Matt Damon and Tom Brady don’t have the heart of a champion. We got a new squad! DunKings sequel!”
The revamped group welcomed former New England Patriots coach Bill Belichick, while Jeremy Strong was humorously introduced emerging from a pile of wet coffee grounds.
Jeremy Strong Dives into Method Acting for Dunkin’ Role
Known for his intense dedication to roles, Jeremy Strong made light of his immersion into the coffee-themed commercial shoot:
“just trying to find the character — I’m all in for Dunkin’.”
Jeremy Strong
His dedication reflects the spirited energy Dunkin’ infuses into the evolving Super Bowl campaigns.
Anticipation Builds for Full Super Bowl LX Spot
The full version of the newest Dunkin’ commercial featuring Ben Affleck will debut during Super Bowl LX on February 8, 2026, promising fans another entertaining chapter in the brand’s high-profile game day presence. With familiar faces like Jennifer Aniston, Matt LeBlanc, and Jason Alexander involved, alongside the expanding DunKings ensemble, this campaign merges nostalgia with contemporary humor.
