Addison Rae appears in Uber Eats’ innovative Super Bowl ad campaign for 2026, engaging viewers through a customizable commercial experience. The campaign was launched on February 3 and allows fans to create their own versions of the ad by selecting from different celebrity scenes, including Rae’s appearance in a football setting. Rae’s role highlights her connection to the event and the brand, with the central theme revolving around the playful debate of football’s hidden food marketing tactics.
Celebrity Appearances and Customizable Scenes Highlight the Campaign’s Unique Format
The ad features a notable lineup of personalities, including Matthew McConaughey and Bradley Cooper, who argue over whether food references in football broadcasts are genuine or just disguised promotions. Amid this banter, Rae is seen quietly sipping Diet Pepsi, referencing her own Billboard chart success with the song named after the beverage. The scene takes place during a Philadelphia Eagles game within the commercial, blending sports, music, and humor. Additional personalities such as Amelia Dimoldenberg, Tramell Tillman, Sauce Gardner, Jerry Rice, Pork Chop Womack, and Sourdough Sam are also part of the selectable scenes in the Uber Eats app, giving viewers a chance to craft personalized versions of the commercial ahead of the match between the Seattle Seahawks and New England Patriots.
Context of the 2026 Super Bowl and Rae’s Recent Musical Achievements
The 2026 Super Bowl, scheduled at Levi’s Stadium in Santa Clara, California, will feature the halftime show headlined by Bad Bunny. Rae’s involvement in Uber Eats’ campaign coincides with her recent Grammy appearance on February 1, where she performed “Fame Is a Gun” from her album Addison, which reached number four on the Billboard 200 chart. She joined other nominees like Olivia Dean, sombr, and KATSEYE in a best new artist medley. Olivia Dean ultimately won the award that year, further highlighting the competitive and talented new generation of artists.
Significance of the Interactive Campaign and What to Expect
Uber Eats’ build-your-own commercial approach not only engages fans in a unique viewing experience but also showcases a variety of celebrities connected to sports, music, and entertainment. Addison Rae’s cameo, notably involving Diet Pepsi, ties her music career to this high-profile event and brand partnership. This strategy reflects evolving advertisement methods aiming to increase consumer involvement while promoting the Super Bowl and its sponsors. As the big game approaches, audiences can anticipate more varied content and interactive experiences fueled by this campaign’s creativity and star-studded cast.
“Not every food reference means they’re actually trying to sell you that food,” Bradley Cooper
“You’re right, sometimes they’re selling you beverages — singing the song, huh?” Matthew McConaughey
“Don’t drag me into this,” Addison Rae
