The trailer for Anne Hathaway Devil Wears Prada 2 has shattered records for 20th Century Studios, garnering 222 million views within the first 24 hours of release. This milestone marks the most-viewed trailer in the studio’s history and reignites excitement for the highly anticipated sequel to the 2006 original.
The original film, based on Lauren Weisberger’s novel, starred Anne Hathaway alongside Meryl Streep, Emily Blunt, and Stanley Tucci. The sequel reunites this star-studded cast two decades later, offering fans a continuation of the story that has become a pop culture staple.
Record-Breaking Trailers and Widespread Anticipation
20th Century Studios announced the new trailer’s success on X, highlighting the historic interest in the film with the phrase, Groundbreaking. Literally, referencing an iconic line from the first movie. This latest trailer surpassed the teaser released in November 2025, which was itself the most-viewed trailer of that year with 181.5 million views in 24 hours.
According to reports, about one-third of those views originated from Anne Hathaway’s own social media channels, demonstrating her continued influence and fanbase engagement. Other highly viewed trailers of 2025 included titles such as Moana, Lilo & Stitch, Toy Story 5, and Avatar: Fire and Ash.
Legacy and Cultural Impact of the Original Film
The Devil Wears Prada achieved both critical and commercial success in 2006, holding a 75% Certified Fresh rating on Rotten Tomatoes and earning $326 million worldwide on a $35 million budget. Meryl Streep’s portrayal of Miranda Priestly garnered her the Golden Globe for Best Actress in a Motion Picture – Musical or Comedy, while Emily Blunt received a supporting actress nomination.
At the Academy Awards, Streep was nominated for Best Actress, and the film also earned a nod for Best Costume Design. The story centers on Anne Hathaway’s character Andrea “Andy” Sachs, a young journalist entering the demanding world of high fashion under Miranda Priestly’s management. Many lines from the film, including
You have no style or sense of fashion,
have become widely recognized and quoted.
Plot Developments and Character Dynamics in the Sequel
The fresh trailer hints at changes in the characters’ relationships, particularly a running joke where Miranda Priestly appears to have forgotten Andy and Emily Charlton’s identities. The story is now set within a transformed media landscape as Runway magazine struggles to maintain relevance, with Andy stepping into the role of features editor.
This shift reflects modern challenges faced by print media and introduces a new context for the characters to navigate, blending the familiar with contemporary cultural pressures.
Expanded Cast and New Additions
Besides Anne Hathaway, Meryl Streep, Emily Blunt, and Stanley Tucci, the sequel’s cast includes Tracie Thoms, Tibor Feldman, Kenneth Branagh, Simone Ashley, Justin Theroux, Lucy Liu, B.J. Novak, Rachel Bloom, and Lady Gaga. This broad ensemble signals fresh storylines and intricate character interactions while maintaining ties to the original film’s dynamic core.
Anticipation Builds Ahead of Theatrical Release
The Devil Wears Prada 2 is scheduled to premiere in theaters on Friday, May 1, 2026. Given its record-breaking trailer engagement and the prominence of returning cast members alongside new talent, expectations are high for the film’s reception and its ability to resonate with both longtime fans and new audiences.
222,000,000 trailer views in 24hrs? Groundbreaking. Literally.
Thank you for making The Devil Wears Prada 2 the most viewed 20th Century Studios trailer of all time. pic.twitter.com/aa1n8gPiE8
— 20th Century Studios (@20thcentury) February 4, 2026
