As the New England Patriots and Seattle Seahawks prepare to face off in Super Bowl LX, and Bad Bunny headlines the halftime show, viewers can also look forward to a dazzling lineup of commercials featuring major celebrities. One of the most anticipated moments comes from George Clooney, making a surprising debut in a Super Bowl ad that is already generating buzz for its fresh approach.
This year’s broadcast promises a star-studded array of advertisements, with familiar faces appearing either solo or in ensemble casts to represent some of the biggest brands. Among them are major names like Bradley Cooper, Matthew McConaughey, Emma Stone, and Serena Williams, contributing to a diverse and high-profile commercial lineup that complements the event’s excitement.
State Farm Marks Its Return with Humor and Heart
After a brief absence last year, State Farm has returned with a new commercial presence during the Super Bowl, emphasizing its commitment to cultural moments that bring people together. Kristyn Cook, executive vice president and chief agency sales and marketing officer at State Farm, emphasized the importance of this return. She explained,
“We have a long-standing tradition of showing up at cultural moments that matter—where people gather and expect to see State Farm,”
Kristyn Cook, executive vp and chief agency sales and marketing officer at State Farm.
This year we’re returning to the big game to entertain fans with our signature humor and to share a simple truth: having insurance isn’t the same as having State Farm. This work reinforces exactly what that difference is, and why it matters.
In the commercial, Danny McBride and Keegan-Michael Key portray the unlikely duo behind Halfway There Insurance, humorously attempting to explain their product to Hailee Steinfeld while singing a playful version of “Livin’ on a Prayer.” The spot contrasts their “halfway” coverage with the comprehensive protection that State Farm offers, blending comedy with a clear message.
Key commented on his experience, stating,
“Getting to work with State Farm and Danny McBride was awesome,”
Keegan-Michael Key, actor.
Danny and I play a couple of guys running the rival ‘Halfway There Insurance’ — and yes, the name says it all. It’s a hilarious spot, and also makes a real point too; that having insurance is not the same as having State Farm. We are all super excited for people see how the spot unfolds!
Sabrina Carpenter’s Pringles Ad Echoes Her Musical Roots
Sabrina Carpenter stars in a Super Bowl ad for Pringles titled “Love at First Bite,” which visually nods to her Grammy-nominated music video for “Manchild.” Directed by Vania Heymann and Gal Muggia, who helmed the original music video, the commercial’s narrative involves Carpenter constructing a dream man entirely out of Pringles chips.
The couple enjoys everyday romantic moments, including a dinner date and a moment on the Kiss Cam at a sporting event, bringing a playful and lighthearted tone to the advertisement. However, the relationship ends when the Pringle Man is destroyed by enthusiastic fans, injecting humor into the storyline.
Uber Eats’ Star-Studded Campaign Explores Football and Food
Uber Eats has released a series of commercials leading up to the game featuring Matthew McConaughey, Bradley Cooper, and Parker Posey. McConaughey embarks on a humorous quest to determine whether football is simply a clever strategy to push food sales, interacting with comedians and mascots along the way.
McConaughey’s character debates with Parker Posey and interrogates San Francisco 49ers mascot Sourdough Sam, all while amusingly distracting Bradley Cooper’s character, who is jogging and supporting the Philadelphia Eagles. The campaign has left audiences guessing the outcome, with the final reveal scheduled for Super Bowl Sunday.
Ben Affleck Joins Sitcom Stars in Dunkin’ Donuts Ad
Ben Affleck, a known Dunkin’ Donuts aficionado, returns for his fourth consecutive Super Bowl commercial with the brand. The ad, titled “No One Can See This,” features Affleck presenting an old VHS tape marked “Network Pilot ’95 v3” to iconic ’90s sitcom stars: Jennifer Aniston, Matt LeBlanc, and Jason Alexander.
In the humorous scene, Aniston pleads with Affleck to keep the tape under wraps, saying, No one can see this. Affleck reassures her that it will air only once, bringing comic nostalgia to viewers familiar with the classic TV shows.
Bud Light’s Buddies Chase After Beer in Wedding Mishap
Peyton Manning, Shane Gillis, and Post Malone reunite in a Bud Light commercial, where chaos ensues at a wedding after a keg is accidentally dropped. The trio chases the rolling beer down a hill, blending physical comedy with star power in a lively spot that’s bound to entertain viewers.
Emma Stone and Yorgos Lanthimos Collaborate on Squarespace Spot
Website builder Squarespace presents a commercial featuring Emma Stone and director Yorgos Lanthimos, known for their previous collaborations on critically acclaimed films. Although the full ad will premiere during the game, an early teaser showcases the duo’s trademark dark humor and bold storytelling, promising an intriguing addition to the Super Bowl lineup.
Ben Stiller and Benson Boone Bring ’70s Vibes to Instacart
Ben Stiller and Benson Boone star in Instacart’s Super Bowl ad, which transports viewers back to the 1970s. Directed by Spike Jonze, the commercial features the pair as Italian pop stars in green jumpsuits, with Boone performing impressive backflips that ignite Stiller’s competitive spirit as he attempts, but fails, to imitate the moves.
Elijah Wood’s Unique Skittles Promotion Goes Beyond TV
Elijah Wood stars as a magical three-legged creature delivering Skittles in a commercial that won’t actually air on television. Instead, Wood will perform the advertisement live at a single fan’s home, offering a personalized and memorable experience that underscores Skittles’ creative marketing approach.
Guy Fieri’s Unexpected Transformation in Bosch Ad
Known as the “mayor of Flavortown,” Guy Fieri appears nearly unrecognizable in a Bosch commercial where he imagines swapping his iconic look for a more conventional appearance. Dressed in a button-down shirt and slacks, he conceives a clean-shaven version of himself, shedding his usual frosted tips and colorful attire in a humorous take on transformation.
Adrien Brody Satirizes His Persona in TurboTax Spot
Oscar-winning actor Adrien Brody plays a parody of himself in the TurboTax commercial, humorously exaggerating his dramatic actor reputation. Pictured rehearsing lines inside a trailer, he repeatedly proclaims,
“I can handle that for you!”
Adrien Brody, actor. The ad winks at Brody’s intense screen presence while promoting the tax service.
Kendall Jenner Addresses Internet Memes in Fanatics Ad
Kendall Jenner stars in Fanatics Sportsbook’s inaugural Super Bowl commercial, confronting internet jokes known as the “Kardashian Kurse,” which speculate that basketball players who get close to Jenner experience bad luck. In the ad, she acknowledges the memes openly and reveals she has been betting on the so-called “Kurse” herself, while the public continues to debate its authenticity.
Taika Waititi Plays Therapist to a Polar Bear in Pepsi Commercial
Academy Award winner Taika Waititi appears in Pepsi’s Super Bowl ad as a therapist holding sessions with a polar bear, who ultimately takes center stage. While Waititi’s involvement adds star appeal, the polar bear’s whimsical presence drives the narrative, bringing humor and charm to the advertisement.
Scarlett Johansson, Jon Hamm, and Bowen Yang Star in Ritz Campaign
Bowen Yang, fresh from his tenure on Saturday Night Live, teams up with Scarlett Johansson and Jon Hamm for a Ritz commercial set on a festive island party. Yang and Hamm feel left out of the celebration until Johansson’s arrival lifts their spirits, enabling the trio to enjoy jet skiing across the sandy shores.
Regarding the collaboration, Jon Hamm shared,
“Bowen, Scarlett, and I go way back. We’ve been lucky enough to work together on a few projects over the years, and in the process, have built some great friendships both on and off set,”
Jon Hamm, actor.
Getting to team up with them again has been a dream.
Andy Cohen Joins the Fun with Nerds Candy
Bravo host Andy Cohen stars in a Nerds pool party-themed commercial where his festivities are interrupted by an unexpected phone call from the Nerds candy. The playful spot blends party energy with a whimsical reminder of the brand.
Kurt Russell and Lewis Pullman in Michelob Ultra Ski Adventure
In Michelob Ultra’s Super Bowl ad, Lewis Pullman grows weary of always paying for everyone’s beer. Kurt Russell steps in to change his luck by teaching Pullman how to ski swiftly down a mountain, ensuring he’s not the last one and stuck with the tab. Russell’s line,
“Tired of always buying the Ultras, Gregory [Pullman]? Meet me at the blue lift. Dawn,”
Kurt Russell, actor, sets the tone for this camaraderie-filled commercial.
Andy Samberg’s Meal Diamond Sings for Hellmann’s Mayo
Andy Samberg channels a modern Neil Diamond persona named Meal Diamond in Hellmann’s Super Bowl commercial. His rendition of “Sweet Caroline” is humorously adapted to celebrate sandwiches, trying to win over Elle Fanning, who plays a passionate sandwich lover. The moment reaches its climax when Samberg squirts mayonnaise onto Fanning’s sandwich in a bustling deli.
Jurassic Park Stars Reunite in Xfinity Ad
Laura Dern, Sam Neill, and Jeff Goldblum, who starred in the original 1993 Jurassic Park film, reunite for an Xfinity commercial. The ad dramatizes a digital outage causing the park’s security fences to fail, threatening chaos comparable to the movie’s storyline. Dern remarks, “That could have been bad,” highlighting the tension and nodding to Steven Spielberg’s classic film.
George Clooney and Grubhub Introduce Fee-Free Dining
George Clooney headlines Grubhub’s Super Bowl commercial, showcasing the food delivery service’s new policy of no delivery or service fees on restaurant orders above $50. Set at an upscale dinner party, the guests are initially dismayed by the announcement of fees acting as the final course, but Clooney reassures everyone with, “Grubhub will eat the fees!” providing a memorable and direct message.
William Shatner Stars in Star Trek-Themed Kellogg’s Raisin Bran Spot
Iconic Star Trek figure William Shatner appears in a commercial promoting Kellogg’s Raisin Bran, teleporting to deliver the cereal with his signature flair. After fans cheer his name, he reflects wryly,
“You’re too old for this, Shat!”
William Shatner, actor, blending nostalgia and humor.
Oakley Meta Features Athletes and Influencers in High-Octane Ad
Spike Lee directs Oakley Meta’s Super Bowl commercial showcasing talents like Marshawn Lynch, iShowSpeed, Akshay Bhatia, and Olympians Sky Brown, Kate Courtney, and Sunny Choi. The advertisement highlights the eyewear’s durability as these stars perform extreme activities, including skydiving, skateboarding, biking, golfing, and basketball, emphasizing the product’s performance benefits.
Sofía Vergara Promotes Sketchers’ New Hands Free Slip-ins
Coming just before game time, Sofía Vergara stars in a Sketchers commercial that introduces the brand’s Hands Free Slip-ins. Vergara humorously struggles to put on traditional shoes but finally finds ease with the slip-in design. So impressed, she tosses all her other footwear into a pool, showcasing her preference for the new product.
Serena Williams Advocates for Health Benefits in Ro Campaign
Tennis legend Serena Williams features in a campaign for telehealth company Ro, promoting their GLP-1 weight loss treatment during the Super Bowl. The commercial launches “Healthier on Ro,” a multi-platform campaign highlighting the medication’s benefits on weight loss and health metrics. Williams shares her personal success, stating she has lost 34 pounds and improved her mobility since starting the treatment.
Williams expresses confidently,
“I’m feeling better on Ro. I’m Serena Williams. This is me, on Ro.”
Serena Williams, athlete.
Kinder Bueno Makes Its Super Bowl Debut with Paige DeSorbo and William Fichtner
In Kinder Bueno’s first-ever Super Bowl ad, former Summer House star Paige DeSorbo communicates with a runaway spaceship, warning, No Bueno, when technical difficulties arise. William Fichtner counters optimistically with, Yes, Bueno, after enjoying a Kinder Bueno chocolate bar, blending sci-fi elements with lighthearted humor.
