On February 3, 2026, Sydney Sweeney, the 28-year-old actress who recently launched her SYRN lingerie line, hinted at a new venture into the beauty sector. This move follows a trademark filing that suggests she is preparing to develop skincare and cosmetic products under the SYRN brand.
Sydney Sweeney beauty expansion appears to be underway after a trademark attorney, Josh Gerben, identified a submission made on January 16 to the US Patent and Trademark Office. The application covers skincare items, beauty care preparations, and cosmetics, registered as an intent-to-use filing that could indicate products currently being developed or a precaution to secure rights for future launches.
Details Revealed About Trademark and Brand Vision
While the filing does not specify exact products or innovative formulations, it positions SYRN as a forthcoming competitor in the beauty field, potentially expanding beyond its lingerie origins. The SYRN line, which launched just last week, was created with the goal of embracing diversity and ensuring a fit that works across many body types.
Speaking with Cosmopolitan magazine, Sydney emphasized how important inclusivity is to her brand’s identity, sharing,
“My designers are all women, and I have an amazing diverse team. My models are a beautiful range of body types. I’m always like: ‘I want to see it on every body.’ I can’t be the only model. I need to make sure everyone feels really good in it …”
If I wouldn’t wear it, I wouldn’t want to make it.
– Sydney Sweeney, Actress and SYRN Founder
SYRN’s Position in the Market and Brand Philosophy
SYRN’s lingerie line aims to compete with established names like Kim Kardashian’s Skims and Rihanna’s Savage x Fenty by offering a wide range of sizes and styles. The collection features 44 sizes and is categorized into four distinct modes—Comfy, Playful, Romantic, and Seductress—catering to the varying moods and lifestyles of women.
When introducing her brand, Sydney explained the concept behind SYRN’s inclusive and versatile nature:
“The secret is finally out … this is lingerie you wear for YOU, no explanation, no apology. I wanted to create a place where women can move between all the different versions of who we are.”
I love working on cars, I go water skiing, I’ll dress up for the red carpet then go home to snuggle my dogs. I’m not one thing, no woman is.
– Sydney Sweeney, Actress and SYRN Founder
What SYRN’s Beauty Expansion Could Mean Moving Forward
Sydney Sweeney’s entry into the beauty market reflects her commitment to broadening the SYRN brand’s reach while maintaining a focus on inclusivity and empowerment. The trademark filing signals that she is carefully preparing to launch beauty products that complement her existing offerings and meet consumer demands for diversity and quality.
As the beauty industry evolves, SYRN’s expansion could introduce fresh competition influenced by Sweeney’s personal values and lifestyle. Observers can expect further announcements regarding product specifics and launch timelines as the actress navigates this new territory.
