Anya Taylor-Joy spent a dynamic Tuesday attending multiple high-profile engagements in California. She was first seen at Santa Monica’s Barker Hangar participating in Apple TV’s press day to promote her upcoming limited series Lucky, starring alongside Timothy Olyphant. Later that evening, she appeared at a Dior pop-up event in the 90210 area, celebrating the launch of Dior Addict lip glow oil and fragrances.
Dior Ambassadors Unite for Exclusive Pop-Up Celebration
The event brought together Dior’s prominent faces, including Taylor-Joy and fellow ambassador Willow Smith. Both stars front the latest Dior Addict campaign and gathered alongside VIP guests such as Dior Makeup creative director Peter Philips, perfume creation director Francis Kurkdjian, and several close friends of the brand including Will Price, Mckenna Grace, Flowerovlove, Odessa Young, Ji-Young Yoo, Julia Butters, and Odeya Rush.
The Vibrant Atmosphere of Dior’s Pink-Themed Pop-Up
This Dior pop-up marked the second and final stop of its international tour, following a debut in Tokyo. Guests experienced a lively, candy-themed setting called the Dior Addict Sweet Shop, which featured products and colorful confectionery inspired by the brand’s signature lipstick line. The event’s design emphasized a celebratory, playful mood with bright pink decor and immersive displays.
Anya Taylor-Joy Reflects on Her Dior Campaign Experience
Reflecting on her work with Dior, Taylor-Joy shared her enthusiasm with WWD, saying,
“We had so much fun shooting the campaign,”
and added,
“I was in the middle of quite intense night shoots, so it was the perfect thing to counteract that, to be thrust into a pink candy wonderland.”
She described the pop-up atmosphere as fitting perfectly with Dior’s style: “This is perfectly, absolutely Dior.”
Significance of the Event and Dior’s Brand Impact
The pop-up’s conclusion in Los Angeles highlights Dior’s strategy of blending immersive brand experiences with celebrity endorsements, strengthening its connection with younger audiences. Featuring influential actors like Anya Taylor-Joy and Willow Smith at such events helps Dior maintain cultural relevance while promoting its latest beauty products. The campaign and celebration foreshadow continued collaborations between Dior and rising stars in film and entertainment.
