Emma Stone stars in a distinctive new Superbowl advertisement created with director Yorgos Lanthimos, showcasing her talent within a uniquely surreal context. The commercial, promoting Squarespace’s website-building platform, features Stone attempting to secure a domain in her own name, blending her recognizable presence with a quirky, imaginative storyline.
A Surreal take on Domain Registration
In this unusual ad, Emma Stone plays a version of herself who faces repeated frustration as she tries to register a website domain bearing her own name. Set against the backdrop of a remote island estate, Stone moves between several laptops, symbolizing the challenging search for an available domain. The unusual and whimsical tone characteristic of Lanthimos’s style remains prominent throughout the commercial, adding creativity to an otherwise routine task.
Emma Stone Reflects on Her Tech Habits
Speaking with Elle magazine about her role in the tech-focused advertisement, Stone revealed a surprising fact about her personal computing habits. She mentioned,
I’ll tell you something a little silly. I just got a computer for the first time in about 10 years,
Emma Stone stated.
She elaborated on relying heavily on mobile devices for professional tasks, saying,
I’ve been reading scripts on an iPad and writing long emails on my phone for 10 years, which is psychotic,
and added,
We’ve had a production company [Fruit Tree] for six years, and I just… I never had a computer. So I appreciate a website that formats well on a phone, which Squarespace renders beautifully.
Current Career Highlights and Industry Recognition
Emma Stone continues to make waves in the film industry; she is nominated for her seventh Oscar for her role in Bugonia. Recently, she secured the Best Actress award in 2024 for Poor Things, further cementing her reputation as a leading actress. Her collaboration with Lanthimos and appearance in this high-profile Superbowl ad underscore her ability to engage audiences both on and off screen.
Significance of the Campaign
This Superbowl ad exemplifies the blending of artistic creativity with commercial messaging, leveraging Stone’s star power and Lanthimos’s distinctive directorial vision. It brings attention to the importance of securing an online presence, especially as digital branding becomes increasingly vital. The tagline,
Get your domain before you lose it,
closes the commercial with a clear, urgent call to action, emphasizing the significance of early domain registration for individuals and businesses alike.
