Jeff Goldblum, along with his Jurassic Park co-stars Laura Dern and Sam Neill, reunite in a new commercial for Comcast’s Xfinity, coinciding with Super Bowl LX on February 8. The ad brings the beloved 1993 film back to life by highlighting how improved Wi-Fi technology could have changed the fate of the iconic dinosaur park, blending nostalgia with modern connectivity.
Revisiting Jurassic Park’s Iconic Music and Scenes
The commercial features Goldblum, age 73, playing the opening notes of John Williams’ legendary Jurassic Park score on a grand piano, much to the delight of Dern and Neill. Their playful exchange recalls moments from the original film, with Neill joking,
“Jeff, that’s so cool. Did you just make that up?”
to which Dern replies,
“No, Sam. That’s the score from our movie.”
As Goldblum teases with the question, “What movie?” the scene bridges past and present for longtime fans.
Imagining Jurassic Park Saved by Reliable Wi-Fi Technology
Comcast’s campaign creatively imagines how Jurassic Park’s security failures could have been prevented with Xfinity’s dependable Wi-Fi. One scene humorously shows Samuel L. Jackson’s character struggling to restore power, stating,
“I can’t get Jurassic Park back online without—”
before an Xfinity representative arrives, marveling, “Woah, this place is awesome!” They quickly get the systems running again, with the rep advising,
“By the way, you should have plugged this in,”
rebooting the park’s security gates and bringing the dinosaurs back online.
Bringing Jurassic Park to Life with Modern Connectivity
The campaign highlights the importance of reliable technology, with Goldblum telling PEOPLE,
“Jurassic Park is the most extreme example of everyone’s fear – what happens when technology doesn’t work. If only we had Xfinity back in 1993!”
He also notes,
“Every element of the movie, from the iconic score to the dinosaurs themselves, were brought back to life in this campaign in only a way Comcast could make possible.”
Xfinity explains this advertisement is part of their Imagine That brand, celebrating the extraordinary moments enabled by seamless connectivity and entertainment technology.
Classic Jurassic Park Moments Intertwined with Contemporary Technology
The commercial intersperses original footage with new scenes showing Dern jogging past dinosaurs and the classic safari vehicle resuming its ride. Goldblum remarks,
“Well, this is gonna be a lovely weekend,”
while a Jurassic Park employee asks him,
“Are you getting good signal out here?”
to which he quips,
“Oh yes, Wi-Fi finds a way.”
Star Endorsement and Availability of the Campaign
In another memorable scene, Neill playfully adopts his character’s voice:
“Mr. Hammond, after careful consideration, I have decided to happily endorse your park.”
This nod to the film’s final moments reinforces the campaign’s blend of humor and reverence for the original story. Both the extended and Super Bowl versions of this commercial are available on Xfinity’s YouTube channel, offering fans a chance to relive Jurassic Park alongside its iconic cast.
