Telemundo and Peacock have unveiled a teaser for their upcoming Super Bowl commercial, setting the stage for the FIFA World Cup 2026, which will be hosted across the United States, Mexico, and Canada this summer. The teaser highlights actor and soccer enthusiast Owen Wilson, signaling the network’s effort to deepen fan engagement through culturally rich storytelling.
A Glimpse of Telemundo’s World Cup Storytelling
Created by Telemundo’s internal marketing team alongside agency Red Bee and produced by Caviar, the teaser showcases a lighthearted and heartfelt moment featuring Wilson. The spot uses humor and emotion to illustrate how Telemundo connects fans to the World Cup experience by highlighting cultural ties and the unique appeal of Spanish-language broadcasting for the world’s most significant sporting tournament.
Building Momentum Ahead of the Full Super Bowl Spot
This preview leads up to the complete commercial scheduled to air during the third quarter of the Super Bowl, immediately following the halftime show headlined by Bad Bunny. As part of a wider campaign across NBCUniversal, Telemundo, and Peacock, the full advertisement aims to leverage the event’s massive viewership and cultural resonance to attract both existing supporters and new audiences to the World Cup.
Spanish-Language Broadcast Enhancing the World Cup Experience
As the exclusive Spanish-language broadcaster of FIFA World Cup 2026, Telemundo and Peacock are using the Super Bowl’s unparalleled platform to welcome fans into a unique celebration of soccer. The campaign emphasizes how language and culture combine to enhance how the tournament is enjoyed and experienced across the continent.
