Chris Hemsworth has been featured in a new promotional stunt involving 100 Thieves, the esports organization originally founded by Nadeshot. The campaign highlights Hemsworth’s upcoming film, Crime 101, which stars him alongside Halle Berry, Mark Ruffalo, and Barry Keoghan, and is set to release on February 13. The collaboration was introduced through a social media clip where Hemsworth was ‘signed’ to 100 Thieves as part of the marketing efforts.
On February 10, a special livestream event is scheduled, featuring Nadeshot and Hemsworth playing together, which will also coincide with a limited release of 101 Thieves x Crime 101 apparel at the 101 Thieves Compound in Los Angeles.
Behind the Scenes of the 100 Thieves Signing Video
The promotional video showed Nadeshot acting as if he needed fresh talent to improve his team’s performance in the game ARC Raiders. He pretended to scout Hemsworth by incorporating footage from the new movie. The clip culminated with Hemsworth officially welcomed to the team, although the actor humorously corrected the organization’s name:
Thanks Nadeshot, but I think you mean 101 Thieves.
This playful correction emphasized the branding of 101 Thieves, reinforcing their identity.
Nadeshot followed up on social media welcoming Hemsworth, stating,
101 Thieves is real. Welcome aboard, @ChrisHemsworthI’ll be in LA next week, let’s run some games. #Crime101 #ad pic.twitter.com/DhNkAhzqUg
Does Chris Hemsworth Enjoy Gaming?
The stunt raised questions about Hemsworth’s gaming habits. While Hemsworth was seen playing Fortnite with fellow characters in Avengers: Endgame, there is limited public evidence that he often engages in video games personally. Historically, he has mentioned gaming casually and was once filmed playing a Thor game on Xbox 360, but his relationship with gaming has mostly stayed private.
If Hemsworth does have a secret interest in ARC Raiders or similar games, this collaboration could reveal new sides of his leisure activities as well as offer entertaining moments during the upcoming livestream with Nadeshot.
What to Expect Next from the Collaboration
The partnership between Chris Hemsworth and 101 Thieves blends Hollywood with esports, creating a unique promotional approach for Crime 101. The limited apparel release and the live gaming session planned in Los Angeles are designed to engage fans from both entertainment and gaming communities.
This stunt may also spark curiosity about future crossovers between major celebrities and esports organizations, expanding the reach of competitive gaming into broader popular culture.
101 Thieves is real. Welcome aboard, @ChrisHemsworth
I'll be in LA next week, let's run some games. #Crime101 #ad pic.twitter.com/DhNkAhzqUg
— 100T Nadeshot (@Nadeshot) February 6, 2026
