Scarlett Johansson appears in the 2026 Super Bowl commercial for Ritz, joining Bowen Yang and Jon Hamm in the spotlight during the broadcast on Sunday, February 8. The commercial showcases the actors in a playful scenario revolving around Ritz crackers.
Plot of the Ritz Island Advert
In the ad, Jon Hamm and Bowen Yang play characters upset about not being invited to a party on Ritz Island. Bowen expresses his discomfort about the sand touching his feet, but Scarlett Johansson arrives on a jet ski, giving the men a ride to the party. Throughout the ride, they enjoy Ritz crackers together, adding a lighthearted touch to the scene.
Connections Behind the Scenes
Bowen Yang has a notable connection to Johansson’s husband, Colin Jost, as they worked together for several years on Saturday Night Live. Yang left the show in December 2025 after seven seasons as a cast member, making this commercial a recent project following his SNL tenure.
Significance of the Commercial
This commercial exemplifies the continued use of high-profile celebrities like Scarlett Johansson to promote major brands during the Super Bowl, a highly viewed event. Featuring familiar faces such as Jon Hamm and Bowen Yang alongside Johansson aims to capture viewers’ attention while blending humor and brand appeal.
