Sydney Sweeney has expanded her lingerie brand, Syrn, by launching the third collection titled Playful, which notably includes pieces designed for men. The collection debuted in a campaign where Sweeney posed alongside a male model wearing Syrn boxers, highlighting the brand’s new direction.
The primary promotional image shows Sweeney crouching beside the male model, gripping the waistband of his boxers with one hand while scanning a barcode on his back with a handheld device. She wore the Better On You Unisex Button-Down Shirt paired with a cotton lingerie set, reflecting the collection’s blend of casual comfort and style.
Key Images and Themes from the ‘Playful’ Campaign
In additional photos from the campaign, Sweeney and the male model interact playfully; one captures him crouching on the ground, while another shows him lifting Sweeney over his shoulder, emphasizing a sense of fun and spontaneity. A solo shot of the model adds to the quirky mood, as he uses the front of his T-shirt as a pouch filled with colorful cereal and pours milk directly into it, tying into the collection’s theme named ‘Midnight Snack.’
On February 14, Syrn’s official Instagram shared a video where Sweeney introduced the new collection from the passenger seat of a pickup truck. Highlighting the inclusion of unisex pieces, she remarked,
We’re treating the boys too for this collection,
Sydney Sweeney, Actress and Founder. She showcased the Better On You Unisex Button-Down Shirt along with matching boxer briefs, signaling a broadening of the brand’s offerings.
Comfort and Versatility Mark the Latest Syrn Collection
Unlike previous Syrn collections ‘Seductress’ and ‘Romantic,’ which focused on garter belts and lace detailing, the ‘Playful’ range prioritizes comfort through cotton separates, oversized shirts, and boxer briefs suitable for both men and women. This shift to more relaxed, casual pieces allows wearers to enjoy comfort during spontaneous moments and feel stylish the next morning, capturing the essence of the campaign.
The collection has been described as
comfortable enough for the spontaneous adventure and cute enough for the morning after,
Sydney Sweeney, Actress and Founder, emphasizing versatility and ease.
This new approach in Sydney Sweeney’s Syrn Playful Collection could signal a growing trend toward inclusive and unisex lingerie designs, potentially influencing industry standards for comfort and style in intimate apparel.
