Jennifer Aniston has been filming a new commercial for Smartwater in Los Angeles this week, marking her return to the brand after a five-year break. The 57-year-old actress began shooting on Monday and continued into Tuesday afternoon, with the sessions taking place in the West Hollywood area. Throughout the shoot, Aniston was accompanied by her boyfriend, Jim Curtis, a 50-year-old wellness expert, whose supportive presence was clearly noticeable.
Behind the Scenes: Warm Moments Between Aniston and Curtis
Observers on set reported that Jim Curtis remained close to Jennifer Aniston throughout the filming, offering her both encouragement and affection. An eyewitness shared,
“Jennifer seemed very happy that her boyfriend was there, he was close to her the entire time, giving her support and confidence.”
The couple exchanged soft kisses and used endearing terms with one another—Aniston referred to him as “my love,” while Curtis called her “Jen.”
According to those present, Curtis frequently praised Aniston’s performance, saying things like “Great job” and “love that,” which appeared to boost her spirits. At one point during a break, Aniston approached Curtis and wrapped her arms around him. The witness described the moment:
“She leaned in for a kiss and he broke out in a huge smile, it was cute, it is clear they are very much in love and happy together.”
Aniston’s Appearance and On-Set Demeanor
Jennifer Aniston’s look for the shoot was notably youthful and polished. One source observed,
“She was made up beautifully with pale nude makeup and her blonde hair was worn down in soft waves.”
Another remarked on her youthful appearance, saying,
“She looked like she was 40, not in her fifties, and she is much thinner in person, she has the body of a teenager.”
Despite her celebrity status, Aniston impressed those on set with her professionalism; she greeted everyone politely and showed patience during retakes.
The observer added,
“She is a friendly girl, super kind to everyone on set, and a real professional, she didn’t mind waiting or doing things over, she just does the work. And she says hello to everyone on set. It was refreshing to see.”
Similarly, Curtis was described as easygoing and drama-free, providing calm support.
“He was a real easy going person, no drama, just there to watch and offer nice comments. It’s rare to see such relaxed people in Los Angeles, usually everyone is so tense,”
the source said.
The Significance of Aniston’s Renewed Partnership with Smartwater
Jennifer Aniston’s involvement with Smartwater dates back to 2007, and her current campaign in 2025 marks a welcomed comeback to the brand. She regarded the renewal of their collaboration as natural, stating last year,
“In my heart, this partnership never really ended.”
The campaign underlines her enduring appeal and ability to maintain long-standing professional relationships.
Public and Industry Reactions Reflect Joy Over Aniston’s Personal Life
The warmth surrounding Jennifer Aniston’s relationship with Jim Curtis extends beyond the set. Recently, legendary singer and actress Barbra Streisand sent Aniston a heartfelt message following her 57th birthday and her progressing romance with Curtis. Posting a throwback photo of them together at the 30th Annual Screen Actors Guild Awards in 2024, Streisand wrote,
“Dear Jen, Wishing you a Happy Belated Birthday. So happy you are happy now! Love, Barbra.”
This message appeared to allude to Aniston’s happiness in her relationship with Curtis, who is known professionally as a transformational coach and hypnotherapist. The couple has been spotted discussing future plans, including viewing an apartment in New York’s Upper East Side, signaling their deepening commitment. Jim Curtis has also listed his $1.5 million Manhattan property for sale, possibly to consolidate their living arrangements.
Aniston and Curtis Publicly Celebrate Milestones Together
Last Valentine’s Day marked the couple’s first official celebration together. Aniston shared a photo featuring a box of Sweethearts candy with Curtis visible in the background, cementing their relationship’s presence on social media. The pair went public on Instagram in November, coinciding with Curtis’s 50th birthday celebrations.
During a January appearance on the Today show, promoting his upcoming book, The Book of Possibility, Jim Curtis discussed how they met, saying, “We were introduced by friends.” He elaborated,
“We found out that we had mutual friends and we started to just chat. It took a long time, but we chatted for a long time and became close.”
When asked by host Craig Melvin how long they had been spending time together, Jim replied,
“A long time, months now. Close to a year.”
Curtis gamely acknowledged, “I sure am” when Melvin pointed out that he seemed to be blushing during the interview.
Aniston on Curtis’s Unique Profession and Their Relationship Privacy
Jennifer Aniston has kept much of her relationship with Jim Curtis out of the spotlight but gave insights in an Elle interview last November. She highlighted his role as a hypnotist and transformational coach, saying,
“Hypnotism is one of the many things that he does. He’s quite extraordinary, and helps many, many people.”
She praised Curtis’s kind nature and dedication:
“He’s very special, very normal, and very kind, and wants to help people heal, move through their trauma and stagnation into clarity. It’s a beautiful thing to commit your life to.”
Their public appearances together remain rare but meaningful, such as when Curtis accompanied Aniston to the season three premiere of her Apple TV+ series The Morning Show in September. Aniston, who was previously married to Brad Pitt from 2000 until 2005 and Justin Theroux from 2011 until 2017, appears to be flourishing both personally and professionally with Curtis.
Looking Ahead: What This Means for Aniston’s Future
Jennifer Aniston’s visible closeness with Jim Curtis during the Smartwater shoot and their growing public displays of affection suggest a confident and joyful phase in the actress’s life. Their partnership, blending support and mutual respect, is resonating not only with those around them but also with a wider audience following Aniston’s personal and career developments. As Aniston continues to reunite with familiar brands and advance her projects, Curtis’s presence seems to offer steady encouragement.
Their evolving relationship and growing public rapport symbolize a new chapter for Aniston, balancing high-profile work commitments with a deeply personal, heartfelt connection that is increasingly embraced by fans and peers alike.
