Zendaya continues to dominate the sneaker scene with her latest partnership in a Zendaya sneaker collaboration design that is set to excite fans and fashion enthusiasts alike. On August 7, she and stylist Law Roach unveiled their co-designed On sneaker, called the Cloudzone Moon, which is already available online and expected to sell out quickly, further cementing her role as a trendsetter in the sneaker world.
Innovations in the Cloudzone Moon Sneaker Reveal Zendaya’s Signature Style
The Zendaya-Law Roach collaboration introduces the Cloudzone Moon, a fresh take on On’s popular Cloudzone sneaker. This new model maintains the cushioned and perforated sole that has made the original a favorite during Zendaya’s many public appearances but adds a breathable mesh upper and enhanced forefoot padding for increased comfort and style. Recognizable yet modern, the sneaker reflects Zendaya’s active lifestyle, suited for her typical days in cities like New York, Los Angeles, and London.
Visual Campaign Highlights Versatile Looks with Zendaya’s New Sneakers
Styled by Law Roach and photographed by Emily Lipson, the campaign presents Zendaya showcasing the new shoes paired with varied outfits ranging from fitted bodysuits to relaxed track shorts and cropped jackets. The styling highlights both athletic and fashion-forward elements, reinforcing the sneaker’s mix of performance and street style.
A short film titled Be Every You, created by Bardia Zeinali as part of this launch, explores Zendaya’s multifaceted identity as a modern icon. Zendaya explained,
This story felt personal —a reminder that we are all multifaceted beings, with so many brilliant pieces that ultimately make up who we are, make us whole,
and added,
To me it’s about embracing every little bit of ourselves, and being present in every version of yourself.
Zendaya’s Off-Duty Style Mixes Comfort with High Fashion
Beyond the campaign, Zendaya often pairs the comfortable Cloudzone Moon sneakers with casual yet chic choices such as loose culotte shorts and oversized parachute pants. Her street style blends sporty pieces with feminine touches, occasionally accented by accessories like vintage Louis Vuitton bags. This versatile approach exemplifies the growing sneaker trend she helped popularize through her earlier outings.
The Journey From On Sneakers Novice to Brand Ambassador
Zendaya’s association with On sneakers began on the set of the series Challengers, where costume designer Jonathan Anderson, now a Dior creative director, introduced her to the brand. That encounter led to a multi-year contract and Zendaya becoming the face of On’s campaigns, moving beyond traditional advertising to make the sneakers her go-to casual footwear.
When signing her contract, the Emmy-winning actress shared with Vogue that she was excited to expand On’s reach from just sneakers to its clothing line, signaling her intention to deepen her partnership with the brand and shape its style identity.
Zendaya’s Sneaker Influence Spreads Among Celebrities and Shoppers
The impact of Zendaya’s sneaker choice is evident as celebrities like Kaia Gerber and Lindsay Lohan also embrace the On sneakers, fueling what some describe as an “anti-trend” sneaker movement. Zendaya’s designs and frequent street style appearances have helped push On sneakers into the spotlight, attracting shoppers who want a combination of comfort, fashion, and celebrity endorsement.
Looking Ahead: Zendaya’s Continual Push in Sneaker Culture
With the release of the Cloudzone Moon, Zendaya is not only reinforcing her position as a fashion icon but also inspiring the sneaker industry through innovative design collaborations. As this new model gains popularity, it’s expected to drive further interest in On’s collection and influence future sneaker trends. Fans and fashion followers alike will be watching closely to see how Zendaya’s evolving sneaker partnership shapes the market in the months ahead.
